Center for Curriculum and Transfer Articulation
Major: 5706
First Term: 2011 Fall   
Total Credits: 12.0
CIP Code: 52.0703

Occupational Area: Management
Instructional Council: Business/Management (03)
GPA: 2.0
SOC Code:

Description: The Certificate of Completion (CCL) in Small Business Start-Up is designed to meet the needs of individuals who wish to become entrepreneurs. It is a flexible program that consists of 1, 2, and 3 credit courses that can be offered in a variety of formats (online, on ground, flex express, accelerated) to support the schedules of prospective small business owners. Courses provide a background in marketing, management, finance, and a capstone course in which students complete a business plan. The goal of the Small Business Start-Up certificate is to create a foundation for prospective small business owners and contribute to the long-term success of the business community.

Required Courses
MGT253 Owning and Operating a Small Business 3
MKT271 Principles of Marketing 3
SBS213 Hiring and Managing Employees 1
SBS214 Small Business Customer Relations 1
SBS220 Internet Marketing for Small Business 2
SBS230 Financial and Tax Management for Small Business 2
Credits: 12.0

Program Competencies
1. Understand the strategic, operational and functional role in marketing plays in business growth. (MKT271)
2. Describe the effects of leadership styles, employee styles, and interpersonal communication methods on the role of the supervisor. (SBS213)
3. Create techniques to motivate employees and encourage positive behavior. (SBS213)
4. Describe how customer perceptions of a business are formed and identify key strategies for improving customer perception. (SBS214)
5. Present an overview of the Internet as a marketing tool for your business needs. (SBS220)
6. Apply basic accounting principles to a small business. (SBS230)
7. Conduct a self-analysis to determine if one has the personal qualities essential for owning and operating a small business.
8. Create a business plan. (MGT253)
MCCCD Governing Board Approval Date: May 24, 2011

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.