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Major: 5394
Catalog Year: 2023-2024
Effective Term: 2008 Summer I
Last Admit Term: 2018 Summer
Award: CCL Total Credits: 18 CIP Code: 52.1401 |
Primary College:
Initiating College: Mesa Community College
Program Availability: Not Found
Program Availability: College-Specific
Field of Interest: Not Found
Instructional Council: Business/Management (03) GPA: 2.00 |
SOC Code: 11-1011, 11-1021, 11-2022, 11-3011, 11-3051, 11-3071, 11-9021, 11-9151, 11-9199, 13-1051, 13-1111, 25-1011
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Program Prerequisites: None
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Required Courses | |||||||||||
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MKT101 Introduction to Public Relations 3 | Credits: 18 |
Restricted Electives | |||
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General Electives | |||
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Program Competencies | |||
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1. Explain the basics of supervision including planning, organizing, staffing, motivating and controlling (MKT101)
2. List and describe the components of an advertising campaign. (MKT263) 3. Develop and demonstrate a sales presentation. (MKT267) 4. Explain the functions of retailing and its responsibilities in the flow of goods from manufacturer to consumer. (MKT268) 5. Explain the components of the "marketing mix" as they interact in the total marketing environment. (MKT271) 6. Plan and prepare for a marketing research effort using problem definition, sampling methods, statistical analysis, presentation techniques, and evaluation of data. (MKT273) | |||
+ indicates course has prerequisites and/or corequisites.
++ indicates that any suffixed course may be selected. MCCCD Governing Board Approval Date: 12-11-07 |