Center for Curriculum and Transfer Articulation
Major: 5394
First Term: 2008 Summer I   
Award: CCL  
Total Credits: 18
CIP Code: 52.1401

Occupational Area: Marketing, Sales, and Service
Instructional Council: Business/Management (03)
GPA: 2.00
SOC Code: 11-1011, 11-1021, 11-2022, 11-3011, 11-3051, 11-3071, 11-9021, 11-9151, 11-9199, 13-1051, 13-1111, 25-1011

Description: The Certificate of Completion (CCL) in Marketing provides students with knowledge and skills in the field of marketing. The program is designed to meet the needs of those who want to enter a career in marketing as well as those who are already working in the marketing field who want to advance and update their training.

Consumer Program Costs and Career Information

Required Courses
MKT101 Introduction to Public Relations 3
MKT263 Advertising Principles 3
MKT267 Principles of Salesmanship 3
MKT268 Merchandising 3
MKT271 Principles of Marketing 3
MKT273 Marketing Research 3
Credits: 18

Program Competencies
1. Explain the basics of supervision including planning, organizing, staffing, motivating and controlling (MKT101)
2. List and describe the components of an advertising campaign. (MKT263)
3. Develop and demonstrate a sales presentation. (MKT267)
4. Explain the functions of retailing and its responsibilities in the flow of goods from manufacturer to consumer. (MKT268)
5. Explain the components of the "marketing mix" as they interact in the total marketing environment. (MKT271)
6. Plan and prepare for a marketing research effort using problem definition, sampling methods, statistical analysis, presentation techniques, and evaluation of data. (MKT273)
MCCCD Governing Board Approval Date: 12-11-07

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.