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Artist and Venue Management Certificate
Semester Hours:  35
Effective Term: Fall 2012
Prerequisites: None
Corequisites: None

Program Description: The Artist and Venue Management Certificate prepares individuals for entry-level positions in the entertainment industry by providing an opportunity to gain a broad knowledge of business, entertainment law, marketing, management and the ability to manage entertainment facilities or performers.

Gainful Employment Disclosures per 34 CFR 668.6: centralaz.edu/documents/disclosures/Artist_and_Venue_Management/Gedt.html

Recommended Proficiencies: None

Course Requirements
Artist and Venue Management Certificate (35 Credits)

Signal Peak Campus

Core Requirements (35)
ACC100 Fundamentals of Accounting (3)
ACC121 Income Tax Fundamentals (3)
BUS100 Introduction to Business (3)
BUS122 Small Business Management (3)
EIT100 History of Rock n' Roll (3)
EIT101 Introduction to Entertainment (3)
EIT120 Entertainment Law (3)
EIT203 Entertainment Capstone Project (2)
EIT221 Entertainment Marketing and Promotion (3)
EIT222 Artist Management (3)
EIT223 Events and Venue Management (3)
EIT296 Entertainment Internship (3)

Other Requirements
Students must earn a cumulative grade point average (CGPA) of at least a 2.0 on a 4.0 scale.
Students must earn at least one-third of the certificate credits from CAC.
Program Measurable Student Learning Outcomes
1. (Application Level) Maintain a complete set of accounting records for a sole proprietorship, including the financial statements and completion of the accounting cycle. (ACC100)
2. (Application Level) Prepare tax forms and schedules manually and using computer software. (ACC121)
3. (Application Level) Predict the advantages and disadvantages of the different types of business ownership, including entrepreneurship. (BUS100)
4. (Application Level) Prepare a business plan and explain the plan's importance. (BUS122)
5. (Comprehension Level) Differentiate between the prominent rock styles from 1950 to present. (EIT100)
6. (Knowledge Level) Describe, define, and compare careers in the music industry including specialization tracks and job titles. (EIT101)
7. (Analysis Level) Explain contract law pertaining to the entertainment industry. (EIT120)
8. (Synthesis Level) Present a completed project to the faculty advisor, committee, and/or public forum for evaluation as appropriate, in accordance with established methodology, rubric(s), and guidelines. (EIT203)
9. (Synthesis Level) Develop a self-promotion package. (EIT221)
10. (Synthesis Level) Create a career plan for a fictional or developing artist(s) that includes: (EIT222)
a) developing a strategy
b) setting benchmarks
c) developing a budget
d) launching the career
e) fostering the career
f) planning a small tour
11. (Synthesis Level) Devise the specific elements of staging a particular event to include a stage plan, lighting, sound reinforcement, hospitality/catering, and aesthetic appeal. (EIT223)
12. (Evaluation Level) Assess an internship experience in relation to previous course work, completed contract(s), and future employment opportunities. (EIT296 & CThkg & COMM GEO)
Standards for Program
Occupational Health and Safety Standards: http://www.liveperformance.com.au/site/_content/document/00000036-source.pdf