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Digital Media Arts AAS Degree
Semester Hours:  61-64
Effective Term: Fall 2018
Prerequisites: None
Corequisites: None

Program Description: The Digital Media Arts AAS Degree provides the creative, technical, and visual communication skills required for employment in a variety of entry-level positions, as well as an in-depth understanding of the principles and foundations of digital media technologies and interactive communications. Topics include: graphic design, Web design, digital photography, and digital video production. The program also prepares students for entry into a 4-year college or degree program.

Recommended Proficiencies: None

Course Requirements
Digital Media Arts AAS
Total Credits: 61-64

General Education Requirements (22-23)

Written Communications (3)
ENG101 English Composition III (3)

Oral Communications (3)
COM100 Fundamentals of Oral Communication (3) or higher

Art and Humanities (6)
Select two:
ART100 Art Appreciation (3)
ART207 Art History I (3)
ART208 Art History II (3)

Social and Behavioral Sciences (3)
Select a course numbered 100 or above from the following: ABS, ECN, GEO, HIS, POS, PSY, and SOC. Students may also choose any course from the Social and Behavioral Sciences category. The required courses must represent two different departments for the Social and Behavioral Sciences category. For example, students may not take a HIS course to fulfill their Arts and Humanities requirement, if they are using another HIS course to complete their Social and Behavioral Sciences requirement.

Physical and Biological Sciences (4)
Select a 4-credit course with lab numbered 100 or above from the Biological and Physical Science Lab list. Students may also choose a course from the Biological and Physical Lab Science AGEC list.

Mathematics (3-4)
Select one:
BUS101 Business Mathematics (3)
MAT118 Essential Mathematics (4) or higher

Core Requirements (18)
ART101 Two-Dimensional Design (3)
ART102 Three-Dimensional Design (3)
ART107 Drawing I (3)
ART109 Color Theory (3)
DMA101 Media and Society (3)
DMA205 Portfolio Development(3)

Select one Specialization:

Specialization #1 - Graphic Design (21)
DMA115 Digital Imaging (3)
DMA120 Graphic Design and Adobe InDesign (3)
DMA122 Introduction to Web Design (3)
DMA125 Introduction to Illustrator (3)
DMA210 Publication & Packaging Design (3)
DMA220 Advanced Graphic Design (3)
DMA223 Designing with Type (3)

Specialization #2 - Digital Photography and Video Production (18)
DMA130 Digital Photography I (3)
DMA132 Digital Video I (3)
DMA135 Lighting for Photography and Video (3)
DMA230 Digital Photography II (3)
DMA232 Digital Video II (3)
DMA245 Independent Projects - Photography/Video (3)

Other requirements
Reading Competency:
RDG100 College Reading
Equivalent reading assessment test score

Computer Competency (3):
DMA122 Introduction to Web Design (3)

Students must earn:
-a cumulative grade point average (CGPA) of at least a 2.0 on a 4.0 scale;
-a minimum of 20 credits from CAC;
-a minimum of 61 credits.
Program Measurable Student Learning Outcomes
In addition to the program measurable student learning outcomes of the required core courses, the degree has general education outcomes and standards and elective outcomes and standards.

1. (Evaluation Level) Compare and contrast the fundamentals of design history and theory and identify the influence, cultural and technical, on contemporary practices. (CSLO 1 & 2)
2. (Evaluation Level) Compare and contrast the fundamentals of the history of photography and theory and identify the influence, cultural and technical, on contemporary practices. (CSLO 1 & 2)
3. (Application Level) Apply the fundamental rules of design and typography to solve visual communication problems using industry standard software effectively. (CSLO 3 & 4)
4. (Evaluation Level) Compare and contrast the historic and contemporary perceived language of photographs in a cultural context and articulate the aesthetics used to communicate their visual message. (CSLO 1 & 2)
5. (Synthesis Level) Create and integrate photographic imagery into design projects based upon an awareness of the relationship of photography to the visual disciplines and its influence on culture. (CSLO 1, 2, & 4)
6. (Evaluation Level) Apply the principles of color and 2D and 3D design, including; repetition, contrast, variety, rhythm, balance, emphasis, and economy to original designs and assess psychological factors that influence human response to the concept being communicated. (CSLO 2 & 4)
7. (Synthesis Level) Identify and define the technology and design components required to develop and implement a website using industry standard software and applications, and structure the website using current global usability and accessibility standards and recommendations according to the World Wide Web Consortium (W3C). (CSLO 1, 2 & 4)
8. (Evaluation Level) Demonstrate the ability to form and defend value judgements about design choices and communicate ideas and concepts clearly using specialized terminology and knowledge relevant to graphic design, photography, and visual communication as a whole. (CSLO 4)
9. (Evaluation Level) Demonstrate the ability to critique and evaluate design solutions, taking into consideration cultural relevance, effectiveness, impact, ethics, and ecological sustainability. (CSLO 1 & 4)
10. (Synthesis Level) Plan, develop, and produce a professional design and/or photographic portfolio, electronic and printed, demonstrating an understanding of visual communication, including; organization/composition, typography, photography, design aesthetics, and the ability to construct meaningful design solutions for contemporary design projects. (CSLO 3)
11.(Synthesis Level) Create, edit, and compress video for use in various delivery modes of digital media using standard digital video editing software.
Standards for Program