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EIT 223 Events/Venue Management
Credit Hours:  3
Effective Term: Fall 2016
SUN#: None
AGEC: None  
Credit Breakdown: 3 Lectures
Times for Credit: 1
Grading Option: A, B, C, D, F
Cross-Listed:


Description: Hands on and theoretical knowledge needed to work in the events and venue management arena. The course provides practical training in the organization and management of special music events and venue management.

Prerequisites: EIT221

Corequisites: EIT221 may be taken as a prerequisite or a corequisite.

Recommendations: None

Measurable Student Learning Outcomes
1. (Comprehension Level) Summarize the attributes and knowledge requirements of an events and venue manager.
2. (Analysis Level) Analyze the major impacts which an event and its site have on the stakeholders, community, economy, and environment.
3. (Synthesis Level) Construct a planning process for an event which includes:
a. vision
b. objectives which are specific, measurable, achievable, realistic, and time specific
c. strategies to obtain those objectives, including marketing and product positioning
d. organizational structure to facilitate the strategies
e. budget
4. (Analysis Level) Outline an effective human resource plan for an event or venue which highlights recruiting/selection of staff and volunteers, training, motivation, communication, and statutory provisions.
5. (Synthesis Level) Construct a marketing plan for an event which includes appropriate pricing, promotion, sponsorship, place, and product strategies.
6. (Analysis Level) Analyze control systems used in events/venues using appropriate technologies.
7. (Comprehension Level) In written or oral discourse, explain risk management and legal issues for events and venues to include: contracts, health and safety compliance, insurance, and local codes.
8. (Synthesis Level) Construct a logistics plan for the supply of customers, event products, and facilities citing effective tools and techniques.
9. (Synthesis Level) Devise the specific elements of staging a particular event to include a stage plan, lighting, sound reinforcement, hospitality/catering, and aesthetic appeal.
10. (Evaluation Level) Evaluate and summarize an event using appropriate tools to apply to all stakeholders.
Internal/External Standards Accreditation
None