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EIT 221 Entertainment Marketing and Promotion
Credit Hours:  3
Effective Term: Fall 2016
SUN#: None
AGEC: None  
Credit Breakdown: 3 Lectures
Times for Credit: 1
Grading Option: A, B, C, D, F
Cross-Listed:


Description: Entertainment business marketing and promotion elements, specifically the creation of publicity materials, designing the process for developing media relations, a press kit, and creating a publicity campaign.

Prerequisites: EIT120

Corequisites: None

Recommendations: None

Measurable Student Learning Outcomes
1. (Knowledge Level) Identify markets, professional procedures, and skills necessary for success in the entertainment industry.
2. (Comprehension Level) Explain delivery system uses of music in the media of radio, telecommunications, and film to market entertainment events.
3. (Comprehension Level) Describe marketing practices, production, and merchandising in the record industry.
4. (Application Level) Show the processes of promotion for different settings within the entertainment industry.
5. (Synthesis Level) Develop a self-promotion package.
6. (Application Level) Demonstrate communication skills for employment interviews and in marketing songs, recordings, and performances.
7. (Analysis Level) Examine and explain types of retail operations, products, and advertising management styles in music merchandising practices.
Internal/External Standards Accreditation
None