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BUS 250B Entrepreneurship - Market Planning
Credit Hours:  0.75
Effective Term: Fall 2016
SUN#: None
AGEC: None  
Credit Breakdown: .75 Lecture
Times for Credit: 1
Grading Option: A, B, C, D, F
Cross-Listed:


Description: Conduct research on a chosen product/service in relation to the industry, competition, and other market considerations.

Prerequisites: BUS250A

Corequisites: None

Recommendations: None

Measurable Student Learning Outcomes
1. (Evaluation Level) Identify and evaluate the potential of a market.
2. (Synthesis Level) Compile various types of market research and design a market driven approach to strategy using information gained about specific customers and markets.
Internal/External Standards Accreditation
None