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HRM 145 Convention and Meeting Management
Credit Hours:  3
Effective Term: Fall 2014
SUN#: NA
AGEC: None
Credit Breakdown: 3 Lectures
Times for Credit: 1
Grading Option: Both A/F and S/U
Cross-Listed:


Description: This course offers an introduction to organizing special convention and meeting events from concept through completion, including planning, coordination, marketing, financing and risk management. Additionally, this course includes an overview of the critical stages and functions involved in staging and managing special events, including conferences, entertainment, expositions, sporting or specialty events.

For Fall 2014: HRM145 replaces HRM106.

Prerequisites: RDG094

Corequisites: None

Recommendations: This course will qualify for a national industry course certificate option through the American Hotel and Lodging Association (AHLA) similar to the other HRM courses.

Measurable Student Learning Outcomes
1. (Comprehension Level) Describe the scope of conferences, conventions, entertainment, expositions, sporting-events and the trade-show industry in terms of types of meetings and emerging meeting facilities.
2. (Comprehension Level) Distinguish the steps in developing a marketing plan including the interactive role of the sales department with other departments, the advertising strategy and reaching the association, corporate and other target markets.
3. (Comprehension Level) Describe the functions of key trade show personnel and the elements of exposition planning.
4. (Application Level) Demonstrate the proper steps in making a personal sales call.
5. (Analysis Level) Analyze the financial management elements of a contract or letter of agreement and the typical procedures for billing groups and conducting a post-convention review.
6. (Synthesis Level) Plan and coordinate functions of hotel services to promote successful meetings.
Internal/External Standards Accreditation
American Hotel and Lodging Association Educational Institute (AHLAEI) instructional resources, PowerPoint and Blackboard courseshell information awards an optional AHLA national industry course certificate for student with a 70% final certification exam and 'With Honors' certificate with a 90% score. http://www.ahla.com/

Note: HRM145 (3) will be added as an elective for the HRM Certificate and as a requirement for the AAS Degree.
Attendance during the Summer 2013 International Conference of the Council on Hotel, Restaurant and Institutional Education (CHRIE) resulted in ideas on course changes for updating the current HRM curriculum.