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AGB 213 Introduction to Agricultural Commodity and Food Marketing
Credit Hours:  3
Effective Term: Fall 2012
AGEC: (None)  
Credit Breakdown: 3 Lectures
Times for Credit: 1
Grading Option: A/F

Description: An investigation of the organizational, institutional and economic principles that form the agricultural and food marketing systems in the United States. Applications of microeconomics, market performance and international trade analysis.

Prerequisites: RDG094

Corequisites: None

Recommendations: None

Measurable Student Learning Outcomes
1. (Comprehension Level) Identify current trends in demand and the opportunities and challenges these present to entrepreneurs in the agricultural sector.
2. (Comprehension Level) Explain how marketing contributes to economic activities in the food and fiber systems of the U.S. and the world.
3. (Comprehension Level) Describe the function of the different participants in the supply chain that connects producers to customers.
4. (Analysis Level) Identify target market segments, positioning of food products and selection of marketing mix in the management of branded products.
5. (Analysis Level) Explain risk management through the use of market analysis and institutions such as futures and options markets.
6. (Synthesis Level) Prepare a strategic plan to enhance the demand agricultural products by changing the product form or adding value.
Internal/External Standards Accreditation