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Credit Hours: 3 Effective Term: Fall 2012 SUN#: N/A AGEC: (None) |
Credit Breakdown: 3 Lectures Times for Credit: 1 Grading Option: A/F Cross-Listed: |
Measurable Student Learning Outcomes |
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1. (Comprehension Level) Identify current trends in demand and the opportunities and challenges these present to entrepreneurs in the agricultural sector.
2. (Comprehension Level) Explain how marketing contributes to economic activities in the food and fiber systems of the U.S. and the world. 3. (Comprehension Level) Describe the function of the different participants in the supply chain that connects producers to customers. 4. (Analysis Level) Identify target market segments, positioning of food products and selection of marketing mix in the management of branded products. 5. (Analysis Level) Explain risk management through the use of market analysis and institutions such as futures and options markets. 6. (Synthesis Level) Prepare a strategic plan to enhance the demand agricultural products by changing the product form or adding value. |
Internal/External Standards Accreditation |
N/A |