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MSC 240 Mass Media and the Public Mind
Credit Hours:  3
Effective Term: Fall 2011
SUN#: None
AGEC: None
Credit Breakdown: 3 Lectures
Times for Credit: 1
Grading Option: A/F
Cross-Listed:


Description: Examine the influence of mass media images on the public mind, including analysis and interpretation of content from technical, ethical, historical, psychological and cultural perspectives. Analyze news, advertising, and entertainment media content for messages on values, choices, and perceptions presented through photography, cinema, TV and the Internet. Prerequisites: ENG101 and MSC101.

Prerequisites: ENG101; MSC101

Corequisites: None

Recommendations: The course is extremely valuable for the development of media literacy skills and may qualify for transfer credit at state universities that offer similar courses. See recommended equivalencies.

Measurable Student Learning Outcomes
1. (Analysis Level) Analyze and interpret mass media image content from technical, ethical, historical, psychological, and cultural perspectives.
2. (Analysis Level) Identify, describe, and analyze techniques used by media producers to create visual messages to influence values, choices, and perceptions.
3. (Comprehension Level) Explain influences on media content, including corporate, political, cultural, technical, and other influences.
4. (Synthesis Level) Describe how media consumers might respond to content they were exposed to, with regard to attitudes, behaviors, and perceptions, and offer some explanations about why media effects occur.
Internal/External Standards Accreditation