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DMA 210 Publications and Packaging Design
Credit Hours:  3
Effective Term: Fall 2018
SUN#: None
AGEC: None
Credit Breakdown: 2 Lectures, 3 Labs
Times for Credit: 1
Grading Option: A, B, C, D, F

Description: The role of publications and packaging in brand identification, presentation, and production. Skills necessary for developing publications and packaging design are covered. Other topics include the unique challenges of adapting typography, illustration, design, and materials to three-dimensional forms, as well exploring the fields of newspaper, magazine, and book design.

Prerequisites: DMA120

Corequisites: None

Recommendations: None

Measurable Student Learning Outcomes
1. (Analysis Level) Distinguish between classification systems of typography needed for the successful creation and typesetting of print publications. (CSLO 3 & 4)

2.(Application Level) Apply fundamental visual communication theories as related to publication design. (CSLO 2 & 3)

3. (Synthesis Level) Integrate design principles and current practices used in print industries into publication designs. (CSLO 2, 3 & 4)

4. (Synthesis Level) Create publications for print media, including newspapers, advertisements, magazines, and newsletters, using production-related skills in typeface recognition, photo sizing and scaling, and layout principles. (CSLO 2 & 3)

5. (Synthesis Level) Integrate 3-D design in advertising communication, specifically in package design and display.(CSLO 1, 2, 3 & 4)

6. (Synthesis Level) Produce 3-dimensional objects using strong compositional skills in type and color.(CSLO 2 & 4)

7. (Evaluation Level) Evaluate strategies for organizing information prior to final construction utilizing roughs, patterns, and structural/graphic design. (CSLO 2, 3 & 4)
Internal/External Standards Accreditation