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DMA 223 Designing with Type
Credit Hours:  3
Effective Term: Fall 2018
SUN#: None
AGEC: None  
Credit Breakdown: 2 Lectures, 3 Labs
Times for Credit: 1
Grading Option: A, B, C, D, F
Cross-Listed:


Description: Explore the art, craft, technical procedures, and concepts involved in producing successful typographic design, which is a fundamental component of visual communications. Topics include typographer history, 20th century typographers, changes in printing technologies, anatomy, classification, measurement systems, legibility, readability, typographic meaning, grid systems, typographic hierarchy, type as a design element, spacing and alignment, type specification, proofreading, and typography as it functions in various media. Students use a variety of software applications to develop letterform design and type organization skills. Prerequisite: DMA 115, DMA125 or instructor consent. Corequisites: DMA 115, DMA 125.

Prerequisites: If DMA115 and 125 are not taken as a prerequisite or a corequisite, instructor consent must be obtained.

Corequisites: DMA 115 and DMA 125 must be taken as a prerequisite or a corequisite.

Recommendations: Students will benefit from taking DMA 115 and DMA125 before taking DMA223, but DMA115 and 125 may be corequisites.

Measurable Student Learning Outcomes
1. (Comprehension Level) Identify and discuss key events and personages in the history of typeface design and typographic technology. (CSLO 2 & 3)
2. (Analysis Level) Categorize typefaces according to generic groups. (CSLO 2 & 3)
3. (Synthesis Level) Discuss and integrate terminology relating to type anatomy, classifications, and measurement systems into design project conversations. (CSLO 2, 3 & 4)
4. (Analysis Level) Explain the difference between legibility and readability and the need for each. (CSLO 1, 2 & 3)
5. (Comprehension Level) Explain the meaning conveyed by typefaces through their design form and context. (CSLO 2 & 3)
6. (Analysis Level) Select typographic families to establish visual hierarchy. (CSLO 2 & 3)
7. (Synthesis Level) Create typographic designs to direct eye movement through the page. (CSLO 2 & 3)
8. (Synthesis Level) Explore the use of grid systems to organize multi-column layouts. (CSLO 2, 3 & 4)
9. (Evaluation Level) Evaluate type as a design element, including the concepts of form and counter form, color, texture, and contrast. (CSLO 2, 3 & 4)
10. (Synthesis Level) Employ techniques to make type move forward and backward from the surface of the printed page. (CSLO 2, 3 & 4 )
11. (Synthesis Level) Adjust spacing and alignment to contribute to the unity of a design. (CSLO 2 & 3)
12. (Evaluation Level) Assess and determine the differences involved in designing with type for print and for digital display. (CSLO 2, 3 & 4 )
Internal/External Standards Accreditation
None