Central Arizona College Back
DMA 220 Advanced Graphic Design
Credit Hours:  3
Effective Term: Fall 2018
SUN#: None
AGEC: None  
Credit Breakdown: 2 Lectures, 3 Labs
Times for Credit: 1
Grading Option: A, B, C, D, F
Cross-Listed:  


Description: Build upon skills learned in MSC120, and introduction to advanced layout techniques using more complex design guidelines and typeface rules. Topics include learning to craft a visual message and identity, and to deliver brand and image consistently across print and electronic media, while pursuing more individualized advanced projects. Prerequisite: DMA120.

Prerequisites: DMA120

Corequisites: None

Recommendations: None

Measurable Student Learning Outcomes
1. (Synthesis Level) Understand a specific set of instructions to design pieces with clear, readable messages using rules of design and typography. (CSLO 3 & 4)

2.(Application Level) Demonstrate an understanding of principles of visual organization/composition, information hierarchy, symbolic representation, typography, and aesthetics. (CSLO 2 & 3)

3. (Synthesis Level) Create and develop design projects in response to communication problems. (CSLO 2 & 4)

4. (Evaluation Level) Discuss the importance of design in America, comparing and contrasting designers in terms of their impact on American graphics. (CSLO 2)

5. (Synthesis Level) Plan, develop, and integrate multiple design projects, using project management skills, to deliver quality work to clients according to a defined schedule. (CSLO 1, 3 & 4)

6. (Evaluation Level) Demonstrate the ability to critique and evaluate design solutions, your own and others, taking into consideration cultural relevance, effectiveness, impact, ethics, and ecological sustainability. (CSLO 1 & 4)
Internal/External Standards Accreditation
None