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BUS 180 Introduction to Marketing
Credit Hours:  3
Effective Term: Fall 2017
SUN#: None
AGEC: None  
Credit Breakdown: 3 Lectures
Times for Credit: 1
Grading Option: A, B, C, D, F
Cross-Listed:


Description: An introduction to marketing, including product, principles, practices, and total marketing process planning and analysis. Prerequisite or corequisite: RDG100.

Prerequisites: RDG100

Corequisites: RDG100

Recommendations: None

Measurable Student Learning Outcomes
1. (Knowledge Level) Define marketing and identify marketing elements.
2. (Comprehension Level) Explain the importance of marketing planning and forecasting.
3. (Comprehension Level) Define market segmentation and describe relevant characteristics of buyer groups.
4. (Analysis Level) Examine and explain components of product strategy, including the product life cycle.
5. (Comprehension Level) Explain physical distribution and channels.
6. (Knowledge Level) Identify elements of communication strategies.
7. (Knowledge Level) Identify the elements of pricing strategy.
8. (Comprehension Level) Explain quality as it relates to the marketing of products to various audiences.
9. (Evaluation Level) Create a marketing case study and evaluate the product using a given rubric.
10. (Evaluation Level) Evaluate various marketing case studies and analyze the marketing and ethical concepts through oral discourse and written work.
11. (Synthesis Level) Design a marketing plan emphasizing buyer behavior and identifying market segments through class projects.
Internal/External Standards Accreditation
None