MCCCD Program Description

Major: 3674 Catalog Year: 2023-2024 Effective Term: 2015 Fall Last Admit Term: 2015 Fall Award: AAS Total Credits: 64-69 CIP Code: 09.0902	Primary College: Initiating College: Glendale Community College Program Availability: Not Found Program Availability: College-Specific Program Availability: MCC Field of Interest: Not Found Instructional Council: Telecommunications/Journalism (44) GPA: 2.00
SOC Code:

Description: The Associate in Applied Science (AAS) in Public Relations program provides students with general, practical, and marketable skills that will enable them to seek entry-level employment in public relations, such as press relations, community or consumer relations, market research, in-house publications, political campaigns, fund raising and volunteer recruitment. The program includes development of a portfolio that will exhibit students` ability to write both news and feature stories, to develop and plan events, and to produce brochures, advertisements, or small publications with desktop publishing. The curriculum combines coursework in public relations with a General Education component.

Suggested Course Plan Sequenced by Semester: GC, MC

Required Courses

BPC110 Computer Usage and Applications (3) OR
CIS105 Survey of Computer Information Systems (3) 3

+GBS/JRN238 Business Journalism 3

GBS151 Introduction to Business 3
+ JRN201 Newswriting 3
JRN215 News Production 3
JRN225 Photojournalism 3

JRN125 Photo Editing (3) OR
CIS120DF Adobe Photoshop Level I: Digital Imaging (3) 3

+ JRN234 Feature Writing (3) OR
ENG235 Magazine Article Writing (3) 3

+ JRN235 Practicum: Public Relations 3
+ MCO120 Media and Society 3
+ MCO220 Cultural Diversity and the Media 3

MKT101 Introduction to Public Relations (3) OR
MKT110 Marketing and Social Networking (3) 3

MKT263 Advertising Principles 3

Credits: 39

Restricted Electives
GBS110 Human Relations in Business and Industry 3 MGT251 Human Relations in Business 3 + GBS233 Business Communication 3 + JRN236 Advanced Practicum: Public Relations 3	Credits: 3

General Electives
	Credits:

General Education Requirements

General Education Requirement	Credits: 22-27

General Education Core	Credits: 12-17

First-Year Composition	Credits: 6
Any approved general education courses from the First-Year Composition area 6

Oral Communication	Credits: 3
COM100 Introduction to Human Communication (3) OR COM110 Interpersonal Communication (3) OR + COM225 Public Speaking (3) OR COM230 Small Group Communication (3) 3

Critical Reading	Credits: 0-3
+ CRE101 College Critical Reading (3) OR equivalent as indicated by assessment. 0-3

Mathematics	Credits: 3-5
+ MAT112 Mathematical Concepts and Applications (3) OR + MAT120 Intermediate Algebra (5) OR + MAT121 Intermediate Algebra (4) OR + MAT122 Intermediate Algebra (3) OR satisfactory completion of a higher level mathematics courses 3-5

General Education Distribution	Credits: 10

Humanities, Arts and Design	Credits: 3
Any approved general education course from the Humanities, Arts and Design area. 3

Social-Behavioral Sciences	Credits: 3
Any approved general education course from the Social-Behavioral Sciences area. 3

Natural Sciences	Credits: 4
Any approved general education course from the Natural Sciences area 4

Program Competencies
1. Perform microcomputer applications in word processing, spreadsheet, and database; explore basic business-personal computer concepts. (BPC110, CIS105) 2. Identify the fundamental characteristics and functions of modern business, including business principles, marketing, labor relations, and business risk. (GBS151) 3. Read negatives and contact prints; use cropping/proportion wheel to size prints. (JRN125, JRN225, CIS120DF) 4. Layout, edit and publish a small newspaper. (JRN125, JRN215) 5. Access news through use of the interview and other tools of journalism. (JRN201, JRN225, GBS/JRN238) 6. Write news stories. (JRN215) 7. Research and write human interest stories for a daily or weekly newspaper. (ENG235, JRN234) 8. Initiate and conduct public and promotional events. (JRN235) 9. Initiate and conduct a public relations and advertising campaign for a public school, a political candidate, a business or an organization. (JRN235) 10. Write press releases. (JRN235) 11. Describe the interrelationship among the mass media: newspapers, magazines, television, motion pictures, radio, recordings, books, advertising and public relations. (MCO120) 12. Describe the principles for marketing, labor relations, business risk, public relations and record keeping for a small business. (MKT101, MKT110) 13. Create, design, and market an advertising campaign. (MKT263) 14. Write, edit, and market a variety of feature styles ranging from the "How To" to the "Feature Report."(ENG235) 15. Explain the impact of racial and gender roles on the media and the impact of media roles on U.S. race relations and racial change. (MCO220) 16. Describe roles, contributions, and challenges of the minority press in the United States. (MCO220)
+ indicates course has prerequisites and/or corequisites. ++ indicates that any suffixed course may be selected. MCCCD Governing Board Approval Date: June 24, 2014

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.