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Center for Curriculum and Transfer Articulation
Graphic Design I
Course: ART181

First Term: 2014 Fall
 Lec + Lab   3 Credit(s)   6 Period(s)   5.1 Load  
Subject Type: Occupational
Load Formula: S - Standard Load


Description: Basic understanding of design principles and the stages of graphic design, with an emphasis on final product and presentation.





MCCCD Official Course Competencies
1. Describe the process of graphic design. (I)

2. Use tools of the trade for doing layouts, mechanicals and illustrations. (II)

3. Produce graphic design projects utilizing principles of design. (III)

4. Design material for advertising from research, thumbnail and rough through the final product. (IV)

5. Discuss basic typography and the proper selection process. (IV)

6. Use basic digital color theory. (V)

7. Create basic identity and branding package. (VI)

8. Present projects visually and verbally. (II)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.
 
MCCCD Official Course Outline
I. Orientation
   A. Functional use of graphic design
   B. Concept of product theory
   C. Scope of graphic arts industry
II. Graphic Design Tools
   A. Software selection
   B. Printing equipment
   C. Presentation preparation
III. Principles of Design
   A. Elements and principles
   B. Grid
   C. Layout
   D. Hierarchy
IV. Graphic Design Process
   A. Research - conception to final product
   B. Type specification
   C. Anatomy of type
   D. Use of letter forms as design elements
V. Digital Color
   A. Color wheel
   B. Color selection
   C. Color gamuts
VI. Identity and Branding
   A. Research
   B. Logo
   C. Identity


 
MCCCD Governing Board Approval Date: June 24, 2014

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.