MCCCD Program Description

Development of Small Publications

Course: JRN133

First Term: 1993 Fall

Lecture 3 Credit(s) 3 Period(s) 3 Load
Subject Type: Occupational
Load Formula: S

Description: Design, plan and write newsletters, brochures, and advertisements. Desktop computer production and paste-up techniques Computer experience and (BPC138AA or BPC138AB) suggested but not required

MCCCD Official Course Competencies
1. Apply typography, using units of measure, leading and kerning, in the design of a publication nameplate, a simple letterhead, a logo, or a business card for a company. (I) 2. Use the computer to design a page for a small publication with computer art and copy blocks. (II) 3. Describe layout and design principles for page makeup. (III) 4. Use design tools for page layout. (III) 5. Describe use of dummy sheets, grids and folds in small publication page makeup. (III) 6. Design an advertisement using the five common elements. (III) 7. Write copy blocks for a small publication. (IV) 8. Locate the news peg and write a lead. (IV) 9. Conduct an interview. (IV) 10. Write a copy block for an advertisement. (IV) 11. Explain and interpret cause for a libel or privacy action. (V) 12. Interpret copyright law. (V) 13. Recommend a publication philosophy with a two-paragraph policy. (VI) 14. Prepare a budget for a small publication. (VI) 15. Organize a readership survey. (VI) 16. Define the print shop`s services and procedures. (VII) 17. Describe procedures for bulk mailing a publication. (VII) 18. Design and produce a camera-ready small publication, or part of one, using the cumulative elements listed in the course outline. (VIII)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. Typography A. Terminology and definitions B. Units of measure 1. Inches 2. Picas 3. Points C. Leading and kerning D. Designing with type II. Computer production A. Composing, editing copy with word processing program B. Creating computer art/graphics with graphics programs C. Scanning art D. Designing pages with pagination program III. Layout and design A. Page makeup 1. Page size 2. Grids 3. Dummy sheets 4. Folds B. Design principles 1. Symmetry 2. Scale 3. Theme 4. Harmony 5. Balance C. Design tools 1. Triangle 2. X-acto knife 3. Pica pole 4. Parallel rule 5. Proportion wheel D. Advertising design 1. Copy 2. Art 3. Logo 4. White space 5. Headlines E. Art 1. Line illustrations 2. Computer art and graphics 3. Informational graphics 4. Tables and charts 5. Photography a. Sizing b. Cropping IV. Writing copy A. Finding the news peg B. Interviewing C. Research D. Leads E. News and feature stories F. Headlines and cutlines G. Editing and proofreading H. Advertising copy V. Legal, ethical issues A. Libel B. Privacy C. Copyright D. Taste E. Accuracy F. Balance VI. Developing and evaluating publications A. Publication philosophy B. Audience analysis C. Publication proposal D. Budgeting E. Readership surveys VII. Printing and postal services A. Printing presses B. Halftones, negatives, plates C. Print signatures D. Inks, papers E. Color separations F. Stripping G. Print shop 1. Printer-client relationship 2. Services 3. Departments 4. Binding H. Bulk mailing VIII. Course project: develop camera-ready copy for a 2- to 4-page newsletter or a 2-fold brochure, advertisement or other small publication A. Design B. Copy C. Illustrations D. Headlines, cutlines E. Theme F. Paper G. Ink H. Advertising (if applicable) I. Budget

MCCCD Governing Board Approval Date: 5/25/1993

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.