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Center for Curriculum and Transfer Articulation
Drawing and Composition Techniques
Course: ADA201

First Term: 1994 Summer I
 L+L   3 Credit(s)   4 Period(s)   3.7 Load  
Subject Type: Occupational
Load Formula: S


Description: Study of perspective, rendering and drawing techniques for use in advertising layout and composition in black and white and color for printed matter and publications



MCCCD Official Course Competencies
1. Identify art produced by various printing processes. (I)
2. Produce professional quality production art for multi-color printing, utilizing both spot and process color. (II, III, IV)
3. Use the Pantone matching system. (III)
4. Describe technique of color theory and color separation. (IV)
5. Produce professional quality halftones. (V)
6. Explain how the personal computer is related to traditional production techniques. (V, VII)
7. Produce a color key proof and explain other industry standard proofing systems. (VI)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.
 
MCCCD Official Course Outline
I. Major printing methods
   A. Offset lithography
   B. Gravure
   C. Letterpress/flexography
   D. Screen process
II. Type and typography
   A. Choosing type
   B. Methods for producing type
III. Color printing
   A. Spot color
   B. Process color
   C. Pantone matching system
   D. Other ink systems
IV. Preparation of art for color printing
   A. Color theory
   B. Mechanical color seperations
   C. Digital color separations
V. Photographic reproduction
   A. Darkroom procedures
   B. Electronic procedures
   C. Evaluation of print quality
   D. Densitometry
VI. Proofing Systems
   A. Overlay proofs (color key)
   B. Laminate proofs (Cromalin)
   C. On press proofs (progressives)
VII. Electronic production
   A. Type
   B. Color
   C. Proofing
   D. Benefits and drawbacks
 
MCCCD Governing Board Approval Date:  3/22/1994

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.