MCCCD Program Description

Major: 3674 Catalog Year: 2023-2024 Effective Term: 2022 Fall Last Admit Term: 9999 Award: AAS Total Credits: 61-70 CIP Code: 09.0902	Primary College: Initiating College: Mesa Community College Program Availability: Not Found Program Availability: College-Specific Program Availability: College-Specific: MC Field of Interest: Culture and Society Instructional Council: Journalism and New Media Studies GPA: 2.00
SOC Code: Upon completion of this degree, students may pursue a career as: 11-2032.00 Public Relations Managers 27-3023.00 News Analysts, Reporters, and Journalists 27-3041.00 Editors 27-3043.00 Writers and Authors

Description: The Associate in Applied Science (AAS) in Public Relations combines coursework in the related fields of journalism, mass communication, and business. Provides students with general, practical, and marketable skills that will enable them to seek entry-level employment in public relations, such as media relations, community or consumer relations, marketing research, in-house publications, political campaigns, fundraising and volunteer recruitment.

Required Courses

BPC110 Computer Usage and Applications (3) OR
CIS103 Introduction to Social Media (3) OR
CIS105 Survey of Computer Information Systems (3) 3

COM100 Introduction to Human Communication 3

FYE101 Introduction to College, Career and Personal Success (1) OR
FYE103 Exploration of College, Career and Personal Success (3) 1-3

JRN105 Introduction to Journalism 3
+ JRN201 News Writing 3
+ JRN210 News and Media Production 3
JRN213 Writing for Online 3
+ JRN236++ Public Relations Internship 1-3
+ MCO120 Media and Society 3
+ MCO220 Cultural Diversity and the Media 3
MKT101 Introduction to Public Relations 3
MKT110 Marketing and Social Networking 3
MKT263 Advertising Principles 3

Credits: 37-39

Restricted Electives
COM222 Argumentation 3 + COM225 Public Speaking 3 JRN205 Copyediting 3 + MKT111 Applied Marketing and Social Networking 3	Credits: 6

General Electives
	Credits:

General Education Requirements

General Education Requirement	Credits: 19-25

General Education Core	Credits: 9-15

First-Year Composition	Credits: 6
+ ENG101 First-Year Composition (3) OR + ENG107 First-Year Composition for ESL (3) AND + ENG102 First-Year Composition (3) OR + ENG108 First-Year Composition for ESL (3) 6

Oral Communication	Credits: 0
Met by COM100 in the Required Courses area.

Critical Reading	Credits: 0-3
+ CRE101 College Critical Reading and Critical Thinking (3) OR Equivalent as indicated by assessment (0) 0-3

Mathematics	Credits: 3-6
Any approved course in the Mathematics [MA] Area. 3-6

General Education Distribution	Credits: 10

Humanities, Arts and Design	Credits: 3
Any approved general education course from the Humanities, Arts and Design area. 3

Social-Behavioral Sciences	Credits: 3
Any approved general education course from the Social-Behavioral Sciences area. 3

Natural Sciences	Credits: 4
Any approved general education course from the Natural Sciences area 4

Program Competencies
1. Explain the functions of various media platforms. (CIS103, JRN105, MKT101, MKT110, MKT111, MCO120, JRN201) 2. Use word processing, spreadsheet, database, and presentation software. (BPC110, CIS103, CIS105, JRN105, JRN213, MKT110, MKT263) 3. Identify media functions and the impact on audiences. (COM100, COM222, COM225, JRN105, JRN236++, MCO120, MCO220, MKT101, MKT110, MKT111, MKT263, [FYC]) 4. Develop a public relations campaign that aligns with organizational goals. (MKT101, MKT110, MKT111) 5. Produce strategic messages to successfully engage diverse audiences using a variety of platforms. (JRN105, MCO120, MCO220, MKT101, MKT110, MKT111, MKT263) 6. Apply various journalism and public relations writing styles including Associated Press (AP) style. (JRN105, JRN201, JRN205, JRN210, JRN213, JRN236++) 7. Demonstrate a command of language, appropriate word choices, and proper grammar to create or modify relevant content and messages. (COM100, COM222, COM225, JRN105, JRN201, JRN205, JRN210, JRN213, MCO120, MCO220, MKT101, MKT110, MKT111, MKT263) 8. Analyze the interrelationships between Communication, Journalism and Business. (COM100, COM225, JRN105, JRN210, MCO120, MKT101, MKT110, MKT111, MKT263) 9. Differentiate Public Relations from other marketing approaches. (MKT101, MKT263) 10. Create strategies and messages that align with an organization’s diversity, ethics and social responsibility standards. (JRN201, JRN210, MCO220, MKT101, MKT110, MKT111) 11. Apply crisis communication best practices. (COM100, COM222, COM225, JRN105, JRN201, JRN210, JRN213, MCO120, MCO220, MKT101, MKT110, MKT111, MKT263) 12. Apply relevant knowledge, skills, and habits of mind to seek career opportunities in the field. (FYE101, FYE103)
+ indicates course has prerequisites and/or corequisites. ++ indicates that any suffixed course may be selected. MCCCD Governing Board Approval Date: June 28, 2022

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.