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Major: 3674
Catalog Year: 2024-2025
Effective Term: 2022 Fall
Last Admit Term: 9999
Award: AAS Total Credits: 61-70 CIP Code: 09.0902 |
Primary College:
Initiating College: Mesa Community College
Program Availability: Not Found
Program Availability: College-Specific
Field of Interest: Culture and Society
Instructional Council: Journalism and New Media Studies GPA: 2.00 |
SOC Code: Upon completion of this degree, students may pursue a career as:
11-2032.00 Public Relations Managers 27-3023.00 News Analysts, Reporters, and Journalists 27-3041.00 Editors 27-3043.00 Writers and Authors |
Program Prerequisites: None
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Required Courses | |||||||||||
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BPC110 Computer Usage and Applications (3) OR | Credits: 37-39 |
Restricted Electives | |||
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COM222 Argumentation 3 | Credits: 6 |
General Electives | |||
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| Credits: |
General Education Requirements | |||
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General Education Requirement | Credits: 19-25 | ||
General Education Core | Credits: 9-15 | ||
First-Year Composition | Credits: 6 | ||
+ ENG101 First-Year Composition (3) OR
+ ENG107 First-Year Composition for ESL (3) AND + ENG102 First-Year Composition (3) OR + ENG108 First-Year Composition for ESL (3) 6 | |||
Oral Communication | Credits: 0 | ||
Met by COM100 in the Required Courses area. | |||
Critical Reading | Credits: 0-3 | ||
+ CRE101 College Critical Reading and Critical Thinking (3) OR
Equivalent as indicated by assessment (0) 0-3 | |||
Mathematics | Credits: 3-6 | ||
Any approved course in the Mathematics [MA] Area. 3-6 | |||
General Education Distribution | Credits: 10 | ||
Humanities, Arts and Design | Credits: 3 | ||
Any approved general education course from the Humanities, Arts and Design area. 3 | |||
Social-Behavioral Sciences | Credits: 3 | ||
Any approved general education course from the Social-Behavioral Sciences area. 3 | |||
Natural Sciences | Credits: 4 | ||
Any approved general education course from the Natural Sciences area 4 | |||
Program Competencies | |||
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1. Explain the functions of various media platforms. (CIS103, JRN105, MKT101, MKT110, MKT111, MCO120, JRN201)
2. Use word processing, spreadsheet, database, and presentation software. (BPC110, CIS103, CIS105, JRN105, JRN213, MKT110, MKT263) 3. Identify media functions and the impact on audiences. (COM100, COM222, COM225, JRN105, JRN236++, MCO120, MCO220, MKT101, MKT110, MKT111, MKT263, [FYC]) 4. Develop a public relations campaign that aligns with organizational goals. (MKT101, MKT110, MKT111) 5. Produce strategic messages to successfully engage diverse audiences using a variety of platforms. (JRN105, MCO120, MCO220, MKT101, MKT110, MKT111, MKT263) 6. Apply various journalism and public relations writing styles including Associated Press (AP) style. (JRN105, JRN201, JRN205, JRN210, JRN213, JRN236++) 7. Demonstrate a command of language, appropriate word choices, and proper grammar to create or modify relevant content and messages. (COM100, COM222, COM225, JRN105, JRN201, JRN205, JRN210, JRN213, MCO120, MCO220, MKT101, MKT110, MKT111, MKT263) 8. Analyze the interrelationships between Communication, Journalism and Business. (COM100, COM225, JRN105, JRN210, MCO120, MKT101, MKT110, MKT111, MKT263) 9. Differentiate Public Relations from other marketing approaches. (MKT101, MKT263) 10. Create strategies and messages that align with an organization’s diversity, ethics and social responsibility standards. (JRN201, JRN210, MCO220, MKT101, MKT110, MKT111) 11. Apply crisis communication best practices. (COM100, COM222, COM225, JRN105, JRN201, JRN210, JRN213, MCO120, MCO220, MKT101, MKT110, MKT111, MKT263) 12. Apply relevant knowledge, skills, and habits of mind to seek career opportunities in the field. (FYE101, FYE103) | |||
+ indicates course has prerequisites and/or corequisites.
++ indicates that any suffixed course may be selected. MCCCD Governing Board Approval Date: June 28, 2022 |