MCCCD Program Description

Spanish for Business Communication

Course: SPA217

First Term: 2014 Fall

Lecture 4 Credit(s) 4 Period(s) 4 Load
Subject Type: Academic
Load Formula: S

Description: Continued development of Spanish language skills with emphasis on topics related to conducting business in Spanish-speaking cultures.

MCCCD Official Course Competencies
1. Demonstrate comprehension of authentic written and oral passage related to business situations in Spanish in the past, present, or future. (I, II, III) 2. Apply critical thinking skills to analyze and evaluate authentic written text related to business situations in Spanish-speaking cultures. (I, II, III) 3. Employ the writing process in order to conduct business in Spanish using the past, present, or future. (I, II, III) 4. Ask and answer oral questions, maintain conversations, and give instructions in order to conduct business in Spanish using commands and the past, present, or future. (I, II, III) 5. Use the Spanish language in order to interpret cultural norms, values, beliefs, and regional variations in areas where it is spoken/used. (I, II, III) 6. List and describe, in both standard oral and written Spanish, four problem areas pertaining to foreign investment in Latin America. (III, XIII) 7. State at least five acts of labor legislation in Mexico (or other Spanish-speaking countries) that affect foreign investment. (IV, XIII) 8. Write a paragraph describing Mexico`s international trade problems. (V, XIII) 9. Describe the transportation of goods between the U.S. and Mexico, stating problems and advantages. (V, XIII) 10. State the procedures for distribution of consumer articles in the foreign market. (VI, XIII) 11. State the responsibilities of the foreign marketing manager. (VI, XIII) 12. State at least five differences in banking procedures in the U.S. and in Latin America. (VII, XIII) 13. Explain Spain`s technological revolution in methods of payment. (VII, XIII) 14. Describe the responsibilities of an American administrator compared to Latin-American counterpart. (VIII, XIII) 15. Explain accounting as a system of information and solve common accounting problems using a typical standard Spanish vocabulary. (VIII, XIII) 16. Identify the elements of a small business administration in the U.S. versus its Latin-American counterpart. (VIII, XIII) 17. Explain how hiring practices differ between the U.S. and the Spanish-speaking countries. (IX, XIII) 18. Describe how training procedures for employees differ between the U.S. and the Spanish-speaking countries. (IX, XIII) 19. Present personal analysis of an employee management program, comparing the U.S. system with that of its Spanish-speaking counterparts. (IX, XIII) 20. Write a publicity campaign and sales promotion in standard Spanish for a product using radio advertising. (X, XIII) 21. Compare the state of women in the U.S. versus their counterparts in Spanish-speaking countries. (X, XIII) 22. List, in standard Spanish, steps for promoting a new project. (X, XIII) 23. Write a short report in standard Spanish describing the Hispanic economic impact in the U.S. (XI, XIII) 24. Describe, in correct oral Spanish, the economic status of Latin America over the last ten years. (XII, XIII) 25. Describe, in correct oral Spanish, the characteristics of the Hispanic consumer in the U.S. market. (XII, XIII) 26. Respond to simple personal data questions using the basic vocabulary of international business. (XIII) 27. Translate into correct Spanish simple business correspondence dealing with business transactions on a world-wide scale. (XIII)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. Vocabulary A. Marketing B. Accounting C. Finance D. Human resources E. Management F. Legal terminology II. Grammar A. Pronouns B. Special uses of prepositions C. Idiomatic expressions D. Verbs 1. Special uses and meanings 2. Simple and compound indicative forms and uses 3. Simple and compound subjunctive forms and uses 4. Commands III. Culture A. Current events and social issues B. Traditions and customs in business transactions C. Norms and beliefs D. Local Hispanic communities E. Geography B. Banking institutions in South America C. Spain`s technological revolution in methods of payment VIII. Business administration concepts A. Functions of the administrator in the U.S. compared to Spanish-speaking counterpart B. Accounting as a system of information: U.S. compared to Spanish-speaking countries C. Small business administration: overview of U.S. system compared to that commonly found in Spanish-speaking countries IX. Personnel concepts A. Hiring practices in U.S. compared to those in the Spanish- speaking countries B. Training procedures and systems compared C. Employee management styles compared X. Publicity and sales promotions A. Ad agencies compared (TV, newspapers, radio commercials) B. Women in business in U.S. compared to counterparts in Spanish- speaking countries C. Promoting a new product in U.S. compared to standard Latin- American procedures XI. Hispanic economic impact in the U.S. XII. Latin America: an overview A. Economic crises of the past, with emphasis on last ten years B. General characteristics of the Hispanic consumer XIII. Common business vocabulary in Spanish

MCCCD Governing Board Approval Date: 12/13/2011

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.