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Center for Curriculum and Transfer Articulation
Business Start-Up and Planning
Course: EPS195

First Term: 2013 Summer I
 Lecture   2.0 Credit(s)   2.0 Period(s)   2.0 Load  
Subject Type: Occupational
Load Formula: S


Description: Development of a feasibility approach to strategic decision making concerning new venture start-up. Includes development of a business feasibility study and a preliminary business plan.



MCCCD Official Course Competencies
1. Explain the key elements of the feasibility approach to business planning. (I)
2. Describe the purpose and content of the marketing section of the business plan. (II)
3. Describe the purpose and content of the management section of the business plan. (III)
4. Describe the purpose and content of the operating section of the business plan. (III)
5. Formulate feasibility based financial and strategic projections. (IV)
6. Create an executive summary that outlines the most important decision elements of the plan. (IV)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.
 
MCCCD Official Course Outline
I. Business Planning
   A. Feasibility Approach
   B. Business Assumptions and Projections
   C. Research
      1. Types
      2. Validate Assumptions
II. The Marketing Planning Process
   A. Purpose
   B. Market Perspective
   C. Tactical Plans
      1. Market Identification
      2. Penetration
III. The Management and Operating Plan
   A. Purpose
   B. Operations Perspective
      1. Challenges
   C. Tactical Plans
      1. Operations
      2. Logistics
IV. The Financial Plan
   A. Business Feasibility Projections
   B. Linked
      1. Management
      2. Marketing
      3. Logistics
      4. Operating Plans
 
MCCCD Governing Board Approval Date: May 21, 2013

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.