MCCCD Program Description

Developing a Practical Marketing Plan for a Small Business

Course: SBS290AC

First Term: 1996 Summer I

Lecture 0.5 Credit(s) 0.5 Period(s) 0.5 Load
Subject Type: Occupational
Load Formula: S

Description: Developing a statement of marketing direction and a related marketing plan. Designed for the small business owner or manager

MCCCD Official Course Competencies
1. Describe the benefits of a marketing plan. (I) 2. Develop a brief statement of direction which reflects the function and purpose of the business and indicates the focus of business strategy for the coming year. (II) 3. Write a marketing plan based on analysis of the marketplace and specific plans for achieving marketing objectives. (III) 4. Compile an appendix which includes additional information (e.g., reports, research studies) in support of the marketing plan. (IV) 5. Develop a method to evaluate the effectiveness of the plan. (V)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. Benefits of a marketing plan II. The statement of direction A. Purpose of unit B. Market emphasis C. Product or service emphasis D. Major goals for the next year III. The marketing plan A. Description of marketplace B. Assumptions C. Major objectives D. Plans for target segments E. Resources plan F. Potential obstacles and solutions IV. The appendix to the plan V. Evaluating the effectiveness of the plan

MCCCD Governing Board Approval Date: 5/28/1996

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.