MCCCD Program Description

Internet Marketing for Small Business

Course: SBS220

First Term: 1999 Fall

Lecture 2.0 Credit(s) 2.0 Period(s) 2.0 Load
Subject Type: Occupational
Load Formula: S

Description: Focuses on e-Commerce doing business on the Internet and planning a website. Topics include: how the Internet can help growth and success of business; examples of successful marketing on the Internet; availability of Internet services; necessary hardware and software for marketing on the Internet; determining products/services appropriate for Internet marketing; budget constraints and ongoing operations of the Internet site.

MCCCD Official Course Competencies
1. Present an overview of the Internet as a marketing tool for your business needs. (I) 2. Identify and describe regulatory and privacy issues related to use of the Internet for marketing. (I) 3. Identify and describe the variety of ways the Internet may be used to meet the marketing needs of a business. (II) 4. Identify and use the criteria necessary to select the best Internet service for the marketing needs of your business. (III) 5. Identify the products/services appropriate for selling on the Internet and prepare an analysis of the existing competition for these products/services. (IV) 6. Develop strategies for marketing your products/services on the Internet. (IV) 7. Determine the technology (hardware, software, telecom lines, etc.) necessary to establish an Internet web site for your business. (V) 8. Identify and describe the steps necessary to complete the programming and make the web site operational. (VI) 9. Establish a budget to include projected dollars from sales, start-up costs, ongoing operations costs, administrative and personnel costs, and marketing costs.(VII)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. Overview of the Internet A. Internet: The big picture 1. Informational library 2. e-Commerce B. Internet: Regulatory issues 1. Privacy and protection of information 2. Laws and regulations 3. Domain name registrations II. Uses of the Internet A. Information purposes B. Selling products online C. Communicating with customers D. Establishing pricing levels for products/services E. Auctioning products/services F. Testing product popularity III. Selection of an Internet Service A. Cost vs. types of services available B. Technology available C. Speed of service D. Customer services provided IV. Selling Products on the Internet A. Selecting products/services for sale B. Consideration of new products/services for sale C. Analysis of competition D. Marketing strategies for Internet sales V. Technology for Internet Business A. Selection of hardware B. Telephone lines C. Selection of software VI. Setting-up the Internet Web Site A. Designing the web page B. Programming the software 1. Time 2. Cost C. Input of information 1. Daily 2. Weekly 3. Monthly D. Determining ongoing operational needs VII. Establishing a Budget A. Start-up costs B. Projected dollars from Internet sales C. Ongoing operations costs 1. Administrative 2. Personnel 3. Marketing

MCCCD Governing Board Approval Date: 5/25/1999

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.