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Center for Curriculum and Transfer Articulation
Self Promotion for Music
Course: MUC295AA

First Term: 2002 Fall
Lecture   1 Credit(s)   1 Period(s)   1 Load  
Course Type: Occupational
Load Formula: S

Description: Career goal development. Includes self-presentation and communication skills, keeping files and records, and developing self-promotional materials

MCCCD Official Course Competencies
1. Evaluate appropriateness of personal goals and objectives to the market needs. (I, II, VI)
2. Develop a self-promotion package, including a resume and business correspondence materials. (III, VI)
3. Apply communication skills for employment interviews and in marketing songs, recordings, and performances. (IV, VII)
4. Apply basic procedures of recordkeeping and keeping a tax file. (V)
MCCCD Official Course Outline
I. Goals
   A. Music skills vs. the marketplace
   B. Personal expectations
II. The Marketplace
   A. Targeting the market
      1. Market for one`s skills
      2. New directions
         a. Unusual markets
         b. Alternative markets
   B. Resources
      1. References
      2. Contacts
         a. Personnel
         b. Networks
III. Self-presentation
   A. Logos: preparing a logo for cards, brochures
   B. Business cards: personal calling card
   C. Self-promo postcards and brochures
   D. Preparing a resume
   E. Writing a press release
   F. Writing a question
IV. Communication Skills
   A. Setting up interviews
   B. Criticism
      1. Learning to deal with criticism and suggestions
      2. Reworking a project
      3. Listening to the client
V. Files and Recordkeeping
   A. Creating a mailing list and client file
   B. Personal calendar: events, interviews, meetings
   C. Tax file: supplies, expenses, sales
VI. Developing a Personal Promotional Campaign
VII. Troubleshooting
   A. Pitfalls, problem areas, and roadblocks
   B. Finding solutions or alternatives
MCCCD Governing Board Approval Date:  5/28/2002

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.