MCCCD Program Description

Advanced Industry Topics: Artist Management and Development

Course: MUC211

First Term: 2012 Summer I

Lecture 3 Credit(s) 3 Period(s) 0 Load
Subject Type: Occupational
Load Formula: L

Description: Operation, scope, and career opportunities in the music business. Focus on advanced aspects of artist management and development. Include roles and responsibilities of an Artist Manager, the nature and structure of the relationship between an Artist and Artist Manager, and the development of business, and career management techniques for Artist Managers.

MCCCD Official Course Competencies
1. Describe the Artist Manager`s function. (I) 2. Develop strategic plans for the Artists` career. (II) 3. Identify the tools and techniques for Artist career development. (III) 4. Describe the process of creative coaching for talent development. (III) 5. Identify the business case and timelines for hiring ancillary team members and contractors. (IV) 6. Identify the guidelines and requirements for hiring ancillary team members and contractors. (IV) 7. Describe the financial management and capitalization of the Artists` career. (V) 8. Develop a plan for a career path as an Artist Manager. (V)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. Overview of an Artist Manager`s Function A. Discover and nurture talent B. Develop professional network C. Obtain career opportunities for the Artist D. Develop revenue streams for the Artist II. Develop Strategic Plans for the Artists` Career A. Business Planning B. Marketing Plan C. Media Plan D. Event and Tour Plans III. Build the Artist`s Career A. Networking B. Create Database and provide Customer/Fan Relationship Management C. Develop Press and Marketing Materials 1. Bio 2. Photos 3. Interviews 4. Demos D. Provide Guidance & Coaching 1. Image 2. Sound E. Brand Experience F. Additional Education G. Solicit Opportunities H. Analyze Contracts IV. Establish a Professional Team A. When and who to hire: B. Attorney C. Publicist D. Booking Agent(s) E. Tour Manager F. Marketing and Technology Teams G. Producer(s) H. Business Manager/Investment Advisor I. Accountant J. Stylist K. Photographer V. Financial Management of the Artist`s Career A. Understand Finance Essentials B. Develop Budget C. Oversee Accounting D. Control Expenses E. Develop multiple revenue streams F. Capital investments G. Help hire and manage Business Manager/CPA/Investment advisor(s) H. Entity Structuring/Tax advantages

MCCCD Governing Board Approval Date: 3/27/2012

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.