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Center for Curriculum and Transfer Articulation
Music Industry Entrepreneurship
Course: MUC209

First Term: 2011 Fall
 Lecture   3 Credit(s)   3 Period(s)   0 Load  
Subject Type: Occupational
Load Formula: L


Description: Operation, scope, and career opportunities in the music business. Focuses on music in the areas of entrepreneurship, visionary development and the collaboration process.



MCCCD Official Course Competencies
1. Examine and critique the inside of the music business entrepreneurship. (I)
2. Differentiate between legal entities such as sole proprietorships, partnerships, and limited liability corporations and describe the uses of each of them. (I)
3. Create an individual music business plan, gather ideas and information to develop the plan and explore its potential for becoming a viable music business (I)
4. List and summarize entrepreneurship skills needed in the music business. (II)
5. Assess and explain the difficulties, compromises, and rewards of the collaboration process. (II)
6. Identify and classify types of strategies for decision-making and team building. (II)
7. Identify and evaluate trends in music marketing, promotion and advertising techniques. (I)
8. Design, explain and present a marketing strategy for music business. (I)
9. Identify and predict operational problems common to small business.(II)
10. Identify and evaluate operational challenges in music business entrepreneurship. (III)
11. Formulate measurable goals for a music business operational plan. (III)
12. Identify planning and management techniques used in daily business operations. (III)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.
 
MCCCD Official Course Outline
I. Entrepreneurship in the Music Industry
   A. Starting a music business
      1. Research
      2. Acquisition
      3. Financing
      4. Registration
   B. Forms of ownership
      1. Sole proprietorships
      2. Partnerships
      3. Corporations
   C. Music business plan
      1. Research product or services market
      2. Identify target market(s)
      3. Research and develop marketing strategy
II. Music Industry Entrepreneurship
   A. Identify personal strengths and qualities
   B. Decision-making
   C. Team building
   D. Collaboration process
III. Operational Planning and Management
   A. Goal Setting
      1. Short Term
      2. Long-Term
   B. Cash Flow
   C. Marketing and Sales
   D. Customer Relationship Management
   E. Staffing
 
MCCCD Governing Board Approval Date: 5/24/2011

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.