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Center for Curriculum and Transfer Articulation
Display and Visual Merchandising
Course: MKT151

First Term: 2001 Fall
Lec + Lab   3 Credit(s)   4 Period(s)   3.7 Load  
Subject Type: Occupational
Load Formula: S

Description: An examination of the principles of design including line, color, balance, and texture as they relate to the display of merchandise. Participation in displays, field trips, and individual projects

MCCCD Official Course Competencies
1. Explain the role that visual merchandising has in a store, a department, or a corporation. (I)
2. Define and use visual merchandising terminology appropriately. (II-IV)
3. Identify the components of various types of displays. (III, IV)
4. Describe the principles of design, lighting, and color. (IV)
5. Design and construct visual presentations including prop selection. (V)
6. Construct both hard-line and soft-line displays which are effective at selling merchandise. (VI)
7. Design, layout, and produce show cards. (VII)
8. Plan, organize, prepare staging and props, and present a fashion show. (VIII)
MCCCD Official Course Outline
I. Role of Visual Merchandise/Display
   A. In a historical framework
   B. In a retail setting
   C. As part of a firm`s total promotional effort
II. Define and Use Visual Merchandising Terminology
   A. Define display and the importance of terminology
   B. In class lab work
III. Components of Display and Various Types of Display
   A. Interior
   B. Exterior
   C. Hardline
   D. Softline
   E. Packaging/promotional
IV. Principles of Design, Lighting, and Color
   A. Principles of design
      1. Emphasis
      2. Balance
      3. Proportion
      4. Harmony
      5. Rhythm
   B. Principles of lighting
      1. Primary
      2. Secondary
      3. Ancillary
   C. Principles of color
      1. Background of terminology
      2. Monochromatic
      3. Complementary
      4. Split comp.
      5. Double comp.
      6. Analogous
      7. Tone on tone
V. Design and Create a Visual Presentation
   A. Rules of display
   B. Planning
   C. Implementation
   D. Evaluation
VI. Construction of Hard-line and Soft-line Display
VII. Show card Preparation
   A. Design
   B. Layout
   C. Production
VIII. Plan, Organize, Prepare Staging and Props, and Present a Fashion Show
   A. Steps of fashion show planning
   B. Work directly with retailer
   C. In class lab work, staging props, music
   D. Presentation of show in-store/on campus
MCCCD Governing Board Approval Date: 6/26/2001

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.