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Course: MKT151 First Term: 2001 Fall
Final Term: Current
Final Term: 2018 Summer
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Lec + Lab 3 Credit(s) 4 Period(s) 3.7 Load
Credit(s) Period(s)
Load
Subject Type: OccupationalLoad Formula: S |
MCCCD Official Course Competencies | |||
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1. Explain the role that visual merchandising has in a store, a department, or a corporation. (I)
2. Define and use visual merchandising terminology appropriately. (II-IV) 3. Identify the components of various types of displays. (III, IV) 4. Describe the principles of design, lighting, and color. (IV) 5. Design and construct visual presentations including prop selection. (V) 6. Construct both hard-line and soft-line displays which are effective at selling merchandise. (VI) 7. Design, layout, and produce show cards. (VII) 8. Plan, organize, prepare staging and props, and present a fashion show. (VIII) | |||
MCCCD Official Course Outline | |||
I. Role of Visual Merchandise/Display
A. In a historical framework B. In a retail setting C. As part of a firm`s total promotional effort II. Define and Use Visual Merchandising Terminology A. Define display and the importance of terminology B. In class lab work III. Components of Display and Various Types of Display A. Interior B. Exterior C. Hardline D. Softline E. Packaging/promotional IV. Principles of Design, Lighting, and Color A. Principles of design 1. Emphasis 2. Balance 3. Proportion 4. Harmony 5. Rhythm B. Principles of lighting 1. Primary 2. Secondary 3. Ancillary C. Principles of color 1. Background of terminology 2. Monochromatic 3. Complementary 4. Split comp. 5. Double comp. 6. Analogous 7. Tone on tone V. Design and Create a Visual Presentation A. Rules of display B. Planning C. Implementation D. Evaluation VI. Construction of Hard-line and Soft-line Display VII. Show card Preparation A. Design B. Layout C. Production VIII. Plan, Organize, Prepare Staging and Props, and Present a Fashion Show A. Steps of fashion show planning B. Work directly with retailer C. In class lab work, staging props, music D. Presentation of show in-store/on campus | |||
MCCCD Governing Board Approval Date: 6/26/2001 |