MCCCD Program Description

Marketing and Social Networking

Course: MKT110

First Term: 2012 Summer I

Lecture 3 Credit(s) 3 Period(s) 3 Load
Subject Type: Occupational
Load Formula: S

Description: Theory and practice in the use of social media in marketing. Topics may include a history of social media, preparation for social marketing, the power of collective influence, and how to engage with social media. Reviews social mediums, social networks, platforms and other marketing tools used to create a social media campaigns.

MCCCD Official Course Competencies
1. Describe the history and foundations of social media. (I) 2. Describe social media planning. (II) 3. Analyze social media platforms. (III) 4. Create a social media campaign. (IV) 5. Analyze ethics and social responsibility. (V)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. History and Foundations of Social Media A. Early social networking tools B. Web 2.0: Social web C. Social media as a marketing tool II. Social Media Planning A. Goal setting B. Building social authority C. Social media feedback cycle III. Social Media Platforms A. Social media networks B. Blogs C. Wikis D. Video sharing and podcast E. Mobile applications IV. Social Media Campaigns A. Social network platforms B. Social network content C. Social network interaction policies D. Social network security E. Metrics & ROI measurement V. Ethics and Social Responsibility A. Transparency B. Privacy C. Disclosure D. Plagiarism E. Social network etiquette F. Internet laws

MCCCD Governing Board Approval Date: 2/28/2012

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.