MCCCD Program Description

Introduction to Fashion Merchandising

Course: MKT109

First Term: 1994 Fall

Lecture 3 Credit(s) 3 Period(s) 3 Load
Subject Type: Occupational
Load Formula: S

Description: Explores the various levels and specialized segment of the fashion industry, the principles of fashion, the fundamentals of merchandising apparel, consumers` influence on demand and marketing activities

MCCCD Official Course Competencies
1. Describe the vocabulary, components, and intangible elements of fashion, and the basic principles relating to fashion and its movement. (I) 2. Describe the economic, political, and historical factors which influence the changing pattern of fashion. (I) 3. Explain the marketing process as it relates to the various industries involved in marketing fashion goods. (II) 4. Describe the organization and operation of the fashion industries, their major market centers, the merchandising activities they engage in, and the trends that indicate what their future may be. (II) 5. Explain how achieving the five rights of merchandising (merchandise, time, price, place, and quantities) lead to profitable merchandising of fashion goods. (III) 6. Describe the essential activities involved in retail merchandising of fashion goods: planning, buying, selling, funding store`s operating expenses, and achieving a reasonable profit. (III)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. The dynamics of fashion A. The nature of fashion B. Environmental influence C. Fashion interest and demand D. Movement of fashion E. Fashion leaders and followers II. Marketers of fashion A. Materials of fashion B. Textile fibers and fabrics C. Leather and fur D. Manufacturers of women`s apparel E. Children`s fashion apparel F. Manufacturers of menswear G. Manufacturers of fashion accessories H. Foreign fashion market centers I. Retail distributors of fashion III. Retail merchandising of fashion A. Interpreting customer demand B. The dollar merchandise plan C. Planning the fashion merchandise assortment D. Controlling fashion assortments: unit control E. Controlling fashion assortments: inventory control F. Selecting and buying fashion merchandise G. Promoting fashions: advertising and display H. Promoting fashions: publicity and personal selling I. Fashion coordination J. Developing a fashion image

MCCCD Governing Board Approval Date: 5/24/1994

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.