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Center for Curriculum and Transfer Articulation
Introduction to Public Relations
Course: MKT101

First Term: 1994 Fall
Lecture   3 Credit(s)   3 Period(s)   3 Load  
Subject Type: Occupational
Load Formula: S

Description: Emphasizes public relations techniques used both within and outside the business organization, including operation of a PR counseling firm

MCCCD Official Course Competencies
1. Identify the role of public relations in the context of contemporary business. (I)
2. Define the various publics which constitute the public relations practitioner`s view of society. (II)
3. Define the philosophy of public relations as a discipline in today`s business, institutional, social, and community climates. (III)
4. Explain how the practice of public relations fits into the total marketing/promotional/communications mix within a business setting. (IV)
5. Describe the various parts of a public relations program. (V)
6. Develop a specific public relations program for a local company, person, course, or issue. (V)
7. Describe internal and external public relations techniques and tactics which result in a profitable, long-term public relations program. (VI)
MCCCD Official Course Outline
I. History of public relations
   A. Worldwide basis
   B. Growth and development of public relations in the United States
II. Target audiences public relations seeks to communicate to in a business society
III. Philosophy of public relations as it relates to marketing mix
IV. Public relations formula
   A. Research
   B. Analysis
   C. Communications
   D. Evaluation
V. Developing a specific public relations program
VI. Communication tools and techniques
   A. Mass media
   B. Person to person
   C. Special events
   D. Speaker`s bureau
   E. Newsletters
   F. Bulletin boards
   G. Bumper stickers etc.
MCCCD Governing Board Approval Date: 5/24/1994

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.