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Course: MKT101 First Term: 1994 Fall
Final Term: Current
Final Term: 9999
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Lecture 3 Credit(s) 3 Period(s) 3 Load
Credit(s) Period(s)
Load
Subject Type: OccupationalLoad Formula: S |
MCCCD Official Course Competencies | |||
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1. Identify the role of public relations in the context of contemporary business. (I)
2. Define the various publics which constitute the public relations practitioner`s view of society. (II) 3. Define the philosophy of public relations as a discipline in today`s business, institutional, social, and community climates. (III) 4. Explain how the practice of public relations fits into the total marketing/promotional/communications mix within a business setting. (IV) 5. Describe the various parts of a public relations program. (V) 6. Develop a specific public relations program for a local company, person, course, or issue. (V) 7. Describe internal and external public relations techniques and tactics which result in a profitable, long-term public relations program. (VI) | |||
MCCCD Official Course Outline | |||
I. History of public relations
A. Worldwide basis B. Growth and development of public relations in the United States II. Target audiences public relations seeks to communicate to in a business society III. Philosophy of public relations as it relates to marketing mix IV. Public relations formula A. Research B. Analysis C. Communications D. Evaluation V. Developing a specific public relations program VI. Communication tools and techniques A. Mass media B. Person to person C. Special events D. Speaker`s bureau E. Newsletters F. Bulletin boards G. Bumper stickers etc. | |||
MCCCD Governing Board Approval Date: 5/24/1994 |