MCCCD Program Description

Introduction to International Business

Course: IBS101

First Term: 2002 Spring

Lecture 3 Credit(s) 3 Period(s) 3 Load
Subject Type: Occupational
Load Formula: S

Description: A basic overview of international business to introduce students to international trade concepts. Focus of the course is on international business environment issues that influence global business practices, decisions and applications

MCCCD Official Course Competencies
1. Define international business and explain how it differs from domestic business. 2. Explain how varied cultural customs affect business practice. 3. Compare how major political environments affect business practice. 4. Identify several economic issues and explain their impact on international business. 5. Describe why companies select typical trading patterns. 6. Evaluate the rationale for governmental policies that enhance\nor restrict international trade. 7. Describe how the foreign-exchange market is used in commercial and financial transactions. 8. Explain how exchange-rate movements influence business decisions. 9. Identify the key elements of export strategies. 10. Differentiate the major operational forms (licensing, joint ventures, etc.) used in global business activities. 11. Discuss international marketing considerations regarding product, promotion, pricing, branding and distribution. 12. Explain outsourcing, purchasing and supplier relations issues encountered in international business. 13. Evaluate the issues that occur when managers are transferred internationally. 14. Describe channels of distribution for exports including foreign distributors and agents. 15. Define shipping terms. 16. Identify documents required for exporting and importing, including commercial documents, banking documents, transportation documents, and government control documents. 17. Describe the magnitude of international trade conducted by multinational corporations and their subsidiaries. 18. Explain trends toward standardization and globalization within multinational enterprises. 19. Give examples of cultural, environmental, and governmental limitations on a firm`s ability to standardize operations globally. 20. Define and give an example of voice, data, and video communications, including Internet, satellite/audio/video conference, fax and electronic mail. 21. Perform the steps necessary to connect to Internet and send as well as receive a message.

MCCCD Official Course Outline
I. Overview of International Business II. International Business Environment A. Cultural environment B. Political and legal environment C. Economic environment III. Government and Economic Influences A. International trade theory B. Governmental influence on trade C. Economic integration/cooperative agreements D. Monetary exchange IV. Export and Import Strategies A. Export/import issues B. Collaborative strategies V. Marketing and Operations A. Marketing B. Sourcing strategies C. Human resources 2. Documents B. Management functions and controls C. Labor and personnel D. Planning and competition E. Production systems F. Globalization of industries V. Exporting and Importing A. Channels of distributing B. Shipping C. Documents D. Regional Presentations VI. Globalization A. Worldwide Standardization B. Global Planning C. Control and Staffing D. Multinational Enterprise E. Regional Presentations F. International Communication Systems

MCCCD Governing Board Approval Date: 5/25/1999

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.