MCCCD Program Description

Business Communication

Course: GBS233

First Term: 1998 Fall

Lecture 3 Credit(s) 3 Period(s) 3 Load
Subject Type: Occupational
Load Formula: S

Description: Internal and external business communications, including verbal and nonverbal techniques

MCCCD Official Course Competencies
1. Identify general characteristics of language and meaning. (I) 2. Identify ways of processing messages and evaluating their success. (I) 3. Write coherent sentences and paragraphs, using fundamental writing techniques. (II) 4. Describe the process of sending and receiving professional quality electronic mail. (I) 5. Identify and write business letters for favorable, unfavorable, and persuasive situations. (III) 6. Identify and write business memos for favorable, unfavorable, and persuasive situations. (IV) 7. Identify and state the purpose of the major parts of the inductive organization for reports. (V) 8. Compose a report. (V) 9. Plan and participate in an efficient and effective business meeting. (VII) 10. Describe common uses of visual aids to convert quantitative and qualitative data into meaningful summaries. (VI) 11. Prepare a visual aid for a business situation. (VI) 12. Prepare and present an oral business presentation using visual aids. (VII) 13. Describe how to modify communication behavior in selected cases to overcome barriers arising from interpersonal, and organizational sources. (VIII) 14. Prepare a resume of employment credentials, and write an application letter to accompany the resume. (IX) 15. Describe how the technology revolution - national and international - affects the employee and the company. (X)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. Foundations of Communication A. Nature of language B. Theories of communication C. Principles of communication D. E-mail II. Techniques for Effective Writing A. Fundamentals of Writing B. Techniques of style and tone C. Elements of grammar and punctuation III. External Communication A. Favorable correspondence B. Unfavorable correspondence C. Persuasive correspondence IV. Internal Communication A. Favorable correspondence B. Unfavorable correspondence C. Persuasive correspondence V. Reports A. Research methods B. Report structure C. Report presentation VI. Visual Aids A. Preparation B. Presentation C. Evaluation VII. Oral Communication A Interpersonal B. Meetings VIII. Barriers to Communication A. Interpersonal B. Organizational IX. Employment Communication A. Analysis of job market B. Application package 1. Resume 2. Application letter C. Interview techniques D. Post-interview communication X. Communication Management A. Technology revolution B. International business communication C. Cultural values and stereotypes

MCCCD Governing Board Approval Date: 4/28/1998

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.