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Center for Curriculum and Transfer Articulation
Introduction to Business
Course: GBS151

First Term: 1991 Fall
Lecture   3 Credit(s)   3 Period(s)   3 Load  
Subject Type: Occupational
Load Formula: S

Description: Characteristics and activities of current local, national, and international business. An overview of economics, marketing, management and finance

MCCCD Official Course Competencies
1. Describe in writing the economic systems of capitalism, communism, socialism, and free enterprise; and identify major United States historical economic events. (I)
2. Identify in writing the advantages and disadvantages of a sole proprietorship, partnership, and corporation; identify the function of management; analyze the aspect of human relations in business; identify the major labor organizations and summarize the historical development and current trends of labor organizations. (II)
3. Describe in writing the marketing functions of promotion, selling, merchandising, distribution, producing goods, and producing services. (III)
4. Identify in writing the major financial institutions; explain risk management and money management; and explain the functions of accounting and data processing in a business. (IV)
5. Describe in writing the economic effects of international business and the laws affecting business and consumers, and analyze mergers and consolidations. (V)
MCCCD Official Course Outline
I. An Overview of Economic Systems
   A. Comparative economic systems
      1. Capitalism
      2. Communism
      3. Socialism
      4. Free Enterprise
   B. History of business as it developed in the United States
II. Managerial Process
   A. Organizational Structure
      1. Sole proprietorships
      3. Corporations
   B. Functions of Management
   C. Human Relations in Business
   D. Human Resource Management
      1. Labor organizations
         a. Historical
         b. Current trends
III. Marketing Functions
   A. Promotion
   B. Selling
   C. Merchandising
   D. Distribution
   E. Producing Goods
   F. Producing Services
IV. Finance
   A. Accounting
   B. Financial Institutions
   C. Risk Management
   D. Money Management
   E. Computer Information Systems
V. Government Business
   A. International Trade
   B. Laws Affecting Business
   C. Laws Affecting Consumers
   D. Mergers and Consolidations
   E. Statistical Measurement
MCCCD Governing Board Approval Date:  4/23/1991

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.