MCCCD Program Description

The Business Plan and Business Start-Up

Course: EPS195

First Term: 2012 Summer I

Lecture 2 Credit(s) 2 Period(s) 2 Load
Subject Type: Occupational
Load Formula: S

Description: Development of an integrated approach to strategic choice concerning new venture start-up. Includes development of a comprehensive business plan.

MCCCD Official Course Competencies
1. Explain the key elements of the milestone approach to business planning. (I) 2. Describe the purpose and content of the marketing section of the business plan. (II) 3. Describe the purpose and content of the management section of the business plan. (III) 4. Describe the purpose and content of the operating section of the business plan. (III) 5. Formulate clearly defined and obtainable financial projections. (IV) 6. Crete an executive summary that outlines the most important decision elements of the plan. (V) 7. Prepare a detailed business plan for a specific business opportunity to the professional standards required of a lending institution or venture capitalist. (V)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. The Milestone Approach to Business Planning A. Business assumptions B. Types of research used to validate assumptions II. The Marketing Plan A. Purpose of plan B. Obstacles to success C. Tactical plans III. The Management and Operating Plan A. Purpose of plan B. Obstacles to success C. Tactical plans IV. The Financial Plan A. Financial projections B. Linkage to management, marketing, and operating plans V. The Integrated Business Plan A. Purpose of plan B. Presentation methods

MCCCD Governing Board Approval Date: 2/28/2012

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.