MCCCD Program Description

Introduction to Entrepreneurship

Course: EPS150

First Term: 2012 Summer I

Lecture 2 Credit(s) 2 Period(s) 2 Load
Subject Type: Occupational
Load Formula: S

Description: Fundamentals of starting or buying a new business. The nature of the entrepreneurial process and the skills required to be successful, including planning, financing, starting and managing the business.

MCCCD Official Course Competencies
1. Define entrepreneurship, and explain its role in the American economy. (I) 2. Conduct a self-analysis to determine suitability for owning and operating a small business. (I) 3. Explain the advantages and disadvantages of various types of business ownership. (I) 4. Outline a framework for analyzing new ventures using the milestone approach to business planning. (II) 5. Identify and describe the types of primary and secondary research used to develop customer, market, and competitive assumptions. (III) 6. Identify and describe the types of financing sources that are available for new venture endeavors. (IV) 7. Explain how the microcomputer can be used to support strategic analysis and decision making in the entrepreneurial process. (V) 8. Define the accounting information systems and reports used in business. (VI) 9. Describe the business planning activities required for the successful launching of a new venture. (VII)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. The Entrepreneurial Mindset A. Characteristics of entrepreneurs B. Self-analysis of business experience C. Laws and regulations D. Ownership forms II. Screening Opportunities and Evaluating Risk A. Identifying business opportunities B. The evaluation process III. Evaluating Market Potential A. The business concept B. Primary vs. secondary research methods C. Industry overview D. Customer profiles E. Competitive environment IV. Funding Alternatives V. The Microcomputer as an Entrepreneurial Tool VI. Accounting Systems A. Accounting information systems B. Financial statements VII. The Business Plan A. The milestone approach to business planning B. Business plan components

MCCCD Governing Board Approval Date: 2/28/2012

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.