MCCCD Program Description

Marketing Fine Art

Course: ART255AC

First Term: 1994 Fall

Lecture 1 Credit(s) 1 Period(s) 1 Load
Subject Type: Academic
Load Formula: S

Description: Exhibitions and galleries, establishing a studio, alternative markets

MCCCD Official Course Competencies
1. Describe professional exhibitions in competitive juried shows, exhibitions in art galleries, grants and fellowships, and commission opportunities for artists. (I, II, V) 2. Apply appropriate matting and framing techniques for displaying fine art, advertising displays, and shipping of art. (III, VII) 3. Describe how to set up a personal studio. (IV) 4. Describe publications, manuals, and literature pertinent to art marketing. (VI)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. Exhibition opportunities A. Entering competitions and juried shows B. Alternative space 1. Co-ops 2. Businesses 3. Studio shows C. References 1. Literature and publications 2. Advertising exhibition opportunities II. Galleries A. Selecting the right ones for the artist B. Contacting the gallery C. Contract, agreements, pricing, and commissions III. Presentation A. Matting and framing B. Advertising art presentations C. Hanging a show D. Preparing slides for competitions and galleries E. Mailing and shipping artwork IV. Establishing a studio A. Home studios B. Rented space C. Co-operative studios D. Safety and health hazards E. Planning a studio exhibition V. Alternatives for survival A. Community 1. Teaching 2. After school programs 3. Recreation centers 4. Private art lessons B. Grants and fellowships 1. Where to find them 2. How to write proposals C. Commissions: commercial outlets for fine art VI. Literature A. Resources B. Reviews C. Artists D. Other VII. The final product A. Framing a finished piece of work B. Assembling a slide sheet C. Verbally stating artistic goals

MCCCD Governing Board Approval Date: 5/24/1994

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.