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Center for Curriculum and Transfer Articulation
The Portfolio
Course: ART255AB

First Term: 2012 Fall
Lecture   1 Credit(s)   1 Period(s)   1 Load  
Subject Type: Academic
Load Formula: S

Description: Choosing the right pieces to include, presenting art work, developing the portfolio.

MCCCD Official Course Competencies
1. Use presentation skills for marketing fine art and crafts. (I, II)
2. Demonstrate the ability to communicate with art dealers and clients. (III)
3. Develop a portfolio of fine art, including examples of actual work, slides, and other presentation formats. (IV)
MCCCD Official Course Outline
I. Selecting the right pieces for a portfolio
   A. Who is the client and what do they want to see?
   B. Number of pieces: unless specified, quality over quantity
   C. A neat and clean presentation: keeping it simple and user friendly
   D. Style: consistency or variety - a portfolio for either
   E. Keeping the portfolio up to date
II. Presenting one`s work
   A. Matting a mounting
   B. Creative presentations
      1. Box portfolios
      2. Small compact presentations
      3. Mailing a portfolio (turnaround time, postage, etc.)
   C. Reproductions
      1. Tear sheets
      2. Slides
      3. Photos
      4. Transparencies
      5. Color photocopying
      6. Black and white reproductions
      7. Resources
   A. Do-it-yourself framing and matting
   B. Post cards
   C. Photo resources (quality labs, professional photographers)
III. Verbal skills needed in discussing the portfolio
   A. Who is the client and what is the objective?
   B. Expressing one`s ideas and working with the client
   C. Criticism
      1. Learning from it
      2. How it can improve your portfolio
IV. Developing a portfolio
   A. Including actual examples of one`s work
   B. Including reproduced samples
   C. Troubleshooting
      1. Identifying weak points
      2. Improving content and presentation
MCCCD Governing Board Approval Date:  5/24/2012

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.