MCCCD Program Description

Self Promotion

Course: ART255AA

First Term: 1994 Fall

Lecture 1 Credit(s) 1 Period(s) 1 Load
Subject Type: Academic
Load Formula: S

Description: Career goals, presentation of artist, communication skills, keeping files and records, developing self-promotional materials

MCCCD Official Course Competencies
1. Evaluate appropriateness of personal goals and objectives to the market needs. (I, II, VI) 2. Develop a self-promotion package, including a resume and business correspondence system. (III, VIII) 3. Apply communication objectives of interviews for employment and in marketing personal art. (IV, VII) 4. Apply basic procedures of recordkeeping and keeping a tax file. (V)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. Goals A. Artistic skills vs. the marketplace B. Personal expectations II. The marketplace A. Targeting the market B. Resources, references, contacts (publications, personnel, networks) C. Identifying a market for one`s skills: new directions (unusual or alternative markets) III. Self-presentation A. Logos: preparing a logo for cards, brochures B. Business cards: personal calling card C. Self-promo postcards and brochures D. Slides: getting good slides, labeling, and filing E. Preparing a resume F. Writing a press release G. Writing an artist`s statement H. Writing a query letter IV. Communication skills A. Setting up interviews B. Art directors, art reps., business owners C. Criticism 1. Learning to deal with criticism and suggestions 2. Reworking a project 3. Listening to the client V. Files and recordkeeping A. Creating a mailing list and client file B. Personal calendar: events, interviews, meetings C. Tax file: supplies, expenses, sales VI. Developing a personal promotional campaign VII. Troubleshooting A. Pitfalls, problem areas, and roadblocks B. Finding solutions or alternatives VIII. Presenting a comprehensive packet of self-promotional materials A. Samples of work B. Artist ID: logo, business card, etc. C. Resume D. Photo samples or slides

MCCCD Governing Board Approval Date: 5/24/1994

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.