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Center for Curriculum and Transfer Articulation
Advertising Design Methods
Course: ADA104

First Term: 1994 Summer I
 L+L   3 Credit(s)   4 Period(s)   3.7 Load  
Subject Type: Occupational
Load Formula: S


Description: Fundamentals of layout design including balance, movement, unity, clarity, simplicity, emphasis, and color. Production and critique of commercial advertising art. Package design and point-of-purchase displays



MCCCD Official Course Competencies

1. List and define the fundamental terminology of layout design. (I)
2. Produce ad layouts to professional standards. (II)
3. Produce layouts and comprehensives for printed products. (III)
4. State characteristics of high/low quality design. (IV)
5. Describe and demonstrate methods of concept development. (V)
6. Produce presentation artwork for portfolio. (VI)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.
 
MCCCD Official Course Outline
I. Fundamentals of layout design
   A. Balance
   B. Rhythm
   C. Unity
   D. Contrast
   E. Proportion
   F. Trends
II. Layout production
   A. Thumbnails
   B. Roughs
   C. Comprehensives
III. Finished comprehensives
   A. Markers
   B. Dry media
   C. Wet media
   D. Clip art and stock photos
   E. Electronic comprehensives
IV. Design systems
   A. Formats
   B. Grids
V. Concept development
   A. Marketing plan
   B. Advertising plan
   C. Team/brainstorming
VI. Presentation
   A. Matting and mounting
 
MCCCD Governing Board Approval Date:  3/22/1994

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.