MCCCD Program Description

Introduction to Sports Management

Course: SPT150

First Term: 2024 Fall

Lecture 3.0 Credit(s) 3.0 Period(s) 3.0 Load
Subject Type: Occupational
Load Formula: S - Standard Load

Description: Introduction to the field of sports management, including sports marketing and sales, facility management, event management, professional sports, public relations, intercollegiate and interscholastic athletics.

MCCCD Official Course Competencies
1. Describe the history of sport and sports management nationally and internationally. (I) 2. Identify career opportunities and viable paths in sport management. (I, III, VI) 3. Define the concepts, principles, organizations, and common practices in sports management industry. (I, V) 4. Identify the essentials of management, marketing, financial, legal and ethical principles of sports management. (II, V) 5. Analyze identified major issues in sports management. (IV, V, VI)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. Introduction to sports management A. Career opportunities B. Sports management organizations C. Sports structure, a historical perspective of sports business industry D. Management concepts and practices II. Sports marketing and sponsorship A. Sports marketing principles and plan B. Marketing sports: products, individuals, teams, events, schools C. Sports promotions and public relations III. Communication in sports A. Media relations in sports B. Community relations in sports C. Ethics in sports IV. Sports facility and event management A. Types of facilities B. Facility vs. event management C. Planning and implementation of an event; recruiting, staffing, training, budgeting of an event V. Legal consideration in sports management A. Basics of law B. Contracts, permits and licenses C. Risk management D. Ethics and event management VI. Current issues and Human Resources A. Sociological aspects of sport B. National vs. international sport managers C. Current challenges facing sports: local customs, labor unions, owners vs. players

MCCCD Governing Board Approval Date: February 27, 2024

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.