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Center for Curriculum and Transfer Articulation
Digital Graphic Arts II
Course: AVC283

First Term: 2023 Fall
 Lec + Lab   3.0 Credit(s)   6.0 Period(s)   6.0 Load  
Subject Type: Occupational
Load Formula: T - Lab Load


Description: Advanced skill development of graphic design through use of microcomputer. Emphasis on computer design and techniques for producing all types of camera-ready advertising art for printed matter and package design. Includes illustration, typography, photo imaging, and color separation.



MCCCD Official Course Competencies
1. Apply appropriate software to the design of a logo. (I)
2. Adapt a computer designed logo to business correspondence matter. (II)
3. Generate computer and conventional design for a brochure or mailer. (III)
4. Generate computer and conventional design for a business chart or graph. (IV)
5. Design computer-generated multi-presentation graphics. (V)
6. Design computer-generated and conventional poster art. (VI)
7. Complete a portfolio of computer and conventional designed projects. (VII)
8. Prepare a professional portfolio. (VII)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.
 
MCCCD Official Course Outline
I. Logo design
   A. Design project overview
   B. Design alternatives for the logo
   C. Design checklist for logos
      1. Positive association
      2. Easy identification
      3. Closed Gestalt
      4. Abstraction level
      5. Reduction
      6. One color
      7. Negative spaces
      8. Symbol weight
      9. Direction
II. Logo application
   A. Business card design
   B. Letterhead design
   C. Envelope design
   D. Label design
III. Brochure or mailer design
   A. Typography
      1. Typefaces
      2. Type families
      3. The point system or type measurement
      4. Headline and body usage
      5. Copy blocks readability
   B. Art
      1. Creating line art from a photograph
      2. Illustration
   C. Effective design checklist
IV. Chart or graph design
   A. The use of line
   B. Art and illustration stated graphically
   C. Type design
   D. Color relationships
V. Multi-presentation graphics
   A. Overhead transparency format
   B. Slide format
VI. Poster art
   A. Grid design
   B. Art
      1. Color
      2. Design relationships
   C. Typography
   D. Video digitizing/scanning of images
   E. Paste-up of elements to create large display art
VII. Developing a portfolio of completed art and graphics
   A. Reviewing and redesigning to meet presentation standard
   B. Portfolio formats and presentation
 
MCCCD Governing Board Approval Date: February 28, 2023

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.