MCCCD Program Description

Design Self Promotion

Course: AVC248

First Term: 2023 Fall

Lec + Lab 3.0 Credit(s) 6.0 Period(s) 6.0 Load
Subject Type: Occupational
Load Formula: T - Lab Load

Description: Defining career goals, and developing a self-promotional marketing plan to enter the workplace, including a resume, business card, leave behind, social media presence, interactive portfolio and printed portfolio. Understand business ethics and etiquette, artist`s rights, copyright laws and contractual agreements, and develop networking, interview and communication skills.

MCCCD Official Course Competencies
1. Evaluate appropriateness of personal goals and objectives to the market needs. (I, II) 2. Develop a self-marketing plan including a resume and business card. (III) 3. Develop a leave-behind. (III) 4. Use networking skills in the classroom. (II) 5. Identify your appropriate markets to target. (II) 6. Identify points of discussion for a standard operating contract with a client. (V) 7. Demonstrate the ability to interview and communicate with clients. (IV, VIII, IX) 8. Develop a portfolio for online and printed presentation purposes. (VI, VII, VIII) 9. Apply business etiquette in a formal dining setting and interview situation. (IX)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. Goals A. Identify personal skill sets B. Set personal objectives II. The marketplace A. Targeting the market B. Developing resources and networking III. Self-presentation A. Personal Definition Statement B. Business cards C. Self-promo postcards, brochures and leave-behinds D. Preparing a resume IV. Communication skills A. Setting up interviews B. Practice interviews C. Follow through D. Criticism 1. Meeting the client`s needs 2. Listening to the client V. Best business practices A. Copyright laws B. Contracts and agreements VI. Selecting the right pieces for a portfolio A. Organization B. Quality vs. quantity C. Skills VII. Portfolio A. Printed B. Interactive C. Web VIII. Presenting the portfolio A. Who is the client and what is the objective? B. What skill is presented? C. Asking for the job IX. Business etiquette A. The business lunch B. Interview skills

MCCCD Governing Board Approval Date: February 28, 2023

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.