MCCCD Program Description

Commercial Photography I

Course: AVC138

First Term: 2023 Fall

Lec + Lab 3.0 Credit(s) 6.0 Period(s) 6.0 Load
Subject Type: Occupational
Load Formula: T - Lab Load

Description: Basic techniques of lighting, camera work, and reproduction of commercial photography. Cooperation with commercial art community.

MCCCD Official Course Competencies
1. Explain principles of light as they affect photograph. (I) 2. Describe light sources, modifiers and electronic flash for intermediate studio work. (II) 3. Explain and practice methods for calculating exposure in studio, low light and natural light condition. (III) 4. Practice intermediate exposure/development. (IV) 5. Use lighting applications for specialized photographic situations. (V) 6. Produce photographs that demonstrate principles of composition and design. (VI) 7. Describe the history and current practices of advertising imagery. (VII) 8. Describe current small business practice, legal issues and marketing for the commercial photographer. (VIII)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. Principles of Light A. Quality B. Direct C. Diffused D. Reflected II. Lighting Techniques A. Light sources B. Light modifying tools C. Electronic flash III. Exposure Calculation A. Meters B. Flash meters C. Reciprocity failure IV. Intermediate Film Sensitometry A. Exposure/development controls B. Specialized film emulsions V. Lighting Applications A. Portrait B. Still life C. Fashion D. Illustration VI. Composition and Visual Selection A. Visual elements B. Principles of design VII. Aesthetics and History of Advertising Imagery A. Overview of advertising imagery B. Historical awareness of advertising C. Current advertising VIII. The Business of Photography A. Small business practices B. Legal matters C. Marketing

MCCCD Governing Board Approval Date: February 28, 2023

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.