MCCCD Program Description

Career Pathways in the Media

Course: FMT107

First Term: 2020 Fall

Lecture 3.0 Credit(s) 3.0 Period(s) 3.0 Load
Subject Type: Occupational
Load Formula: S - Standard Load

Description: Emphasis on theories of broadcasting, how the media functions in our society, the business structure of the U.S. media environment, the cultural import and potential impact of the programming and films, and the growth of new communications technologies.

MCCCD Official Course Competencies
1. Explain the technical aspects of the conveyers of media: radio, television, film, and internet. (I) 2. Describe the rating system in Hollywood. (II) 3. Discuss the business environment for film production in Hollywood. (II, III) 4. Identify the roles and responsibilities of persons on set in a typical film production. (III) 5. Describe the scope and purpose of government regulations and the Federal Communications Commission. (IV) 6. Explain how Social Media works to enhance your personal profile. (V) 7. Describe the influence of the First Amendment on social and political aspects of the media. (IV) 8. Explain the relationship between the networks and their affiliates. (II) 9. Explain the money flow in television and radio. (II) 10. Describe the economic realities of the industry and the socioeconomic pressures on the media. (III) 11. Explain the preparatory steps necessary for entry-level positions in the broadcasting/film industry. (V) 12. Explain the steps in creating an effective resume, reel, business card, social media, and proper interview techniques. (V)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. Technical workings of the conveyers of our media A. FM radio waves B. AM radio waves C. Analog to digital conversion D. The internet E. Microwaves F. High definition G. Fiber optics II. Television rating system A. The Hollywood financial system B. Cumes for radio/day parts for television C. Network strategies D. Ratings vs. share E. Key for interpreting Nielsen F. Data utilization strategies III. Hollywood film system A. The Hollywood system B. The roles on a film set C. The unions D. LLC, crew deal memos/1099 forms IV. Regulations A. The First Amendment B. Copyright provisions C. Issues that affect film and broadcast 1. Libel 2. Reporter`s privileges 3. Shield law 4. Censorship V. Preparatory steps for obtaining a job in TV/film A. The resume B. Social media profile C. The reel D. The business card E. The job interview F. Obtaining an entry-level job

MCCCD Governing Board Approval Date: February 25, 2020

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.