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Center for Curriculum and Transfer Articulation
Self Promotion for Music
Course: MUC293

First Term: 2020 Fall
Lecture   1.0 Credit(s)   1.0 Period(s)   1.0 Load  
Subject Type: Occupational
Load Formula: S - Standard Load

Description: Designed to provide the skills and knowledge required for effective self-promotion. Focus on career goal development, market analysis, communication and networking skills, and the development of a self-promotional campaign.

MCCCD Official Course Competencies
1. Evaluate appropriateness of personal goals and objectives to the market needs. (I, II)
2. Apply communication and networking skills in diverse contexts. (III)
3. Apply best practices for contact and client management. (III)
4. Develop a self-promotion package. (IV)
MCCCD Official Course Outline
I. Career goal development
   A. Music skills vs. the marketplace
   B. Personal expectations
II. Targeting the marketplace
   A. Researching the market
   B. Developing the Unique Value Proposition (UVP)
III. Communication and networking skills
   A. Interviews
      1. Promotional
      2. Employment
   C. Meetings
   D. Events
   E. Contact and client management
IV. Self-promotion
   A. Branding schema
   B. Social media
   C. Common self-promotion materials
      1. Resumes
      2. Bios
      3. Websites
      4. Electronic Press Kit (EPK)
      5. Press releases
   D. Developing the self-promotion campaign
MCCCD Governing Board Approval Date: February 25, 2020

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.