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Course: MUC293 First Term: 2020 Fall
Final Term: Current
Final Term: 9999
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Lecture 1.0 Credit(s) 1.0 Period(s) 1.0 Load
Credit(s) Period(s)
Load
Subject Type: OccupationalLoad Formula: S - Standard Load |
MCCCD Official Course Competencies | |||
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1. Evaluate appropriateness of personal goals and objectives to the market needs. (I, II)
2. Apply communication and networking skills in diverse contexts. (III) 3. Apply best practices for contact and client management. (III) 4. Develop a self-promotion package. (IV) | |||
MCCCD Official Course Outline | |||
I. Career goal development
A. Music skills vs. the marketplace B. Personal expectations II. Targeting the marketplace A. Researching the market B. Developing the Unique Value Proposition (UVP) III. Communication and networking skills A. Interviews 1. Promotional 2. Employment C. Meetings D. Events E. Contact and client management IV. Self-promotion A. Branding schema B. Social media C. Common self-promotion materials 1. Resumes 2. Bios 3. Websites 4. Electronic Press Kit (EPK) 5. Press releases D. Developing the self-promotion campaign | |||
MCCCD Governing Board Approval Date: February 25, 2020 |