MCCCD Program Description

Music Business: Content Creation and Copyright

Course: MUC109

First Term: 2020 Fall

Lecture 3.0 Credit(s) 3.0 Period(s) 3.0 Load
Subject Type: Occupational
Load Formula: S - Standard Load

Description: Designed to provide an overview of content creation and copyright considerations within the Music Industry. Topics include songwriting and music creation, copyright, publishing and licensing, studio production, media applications of music, business ownership and operations, and emerging technologies.

MCCCD Official Course Competencies
1. Identify markets, procedures, and skills necessary for success in professional songwriting and composing. (I, II) 2. Identify copyright and legal issues as they relate to the development of musical content. (III) 3. Apply knowledge of contracts, licensing, and publishing to monetize self owned copyrights, pay for use of copyrights, and gain permission to use copyrights. (IV) 4. Describe the core roles and responsibilities of professional agents, managers, attorneys, and arts administration as it relates to music creation. (V) 5. Explain the role and purpose of producers as it relates to songwriting, creative production, and the development of a marketable product. (VI) 6. Analyze the creative process within varying media contexts. (VII) 7. Analyze operating structures, business types, metrics, and revenue data to assess the music industry and its role in the gig economy. (VIII) 8. Identify emerging applications and tools used to manage creative activities in the music industry. (IX)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. Music in the Marketplace A. Overview B. Major career areas 1. Training 2. Skills 3. Aptitudes C. Music Business System II. Songwriting and music creation A. Music markets B. Process of music creation C. Characteristics of effective commercial songwriting III. Copyright A. Historical context for copyright B. Evolution of copyright laws C. Common practices and usage of copyright laws IV. Publishing and licensing A. Publishing B. Licensing C. Rights organizations V. Agents, managers, and attorneys in music creation A. Professional agents B. Artist management C. Arts administration D. Legal representation VI. Music producers and studio production A. Producer`s role and responsibilities 1. Historical context 2. Influence of musical genres 3. Producer as creator, performer, and/or collaborator B. Studios and engineers VII. The creative process within varying media contexts A. Radio and streaming B. Film and television C. Gaming D. Advertising E. Theatrical VIII. Business ownership and operation A. Business types and operating structures B. Financial considerations 1. Taxes 2. Budgeting 3. Forecasting, metrics, and revenue data C. Networking and building relationships D. The gig economy and self-employment IX. Emerging technologies

MCCCD Governing Board Approval Date: February 25, 2020

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.