Course: CIS235 First Term: 2019 Fall
Final Term: Current
Final Term: 9999
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Lec + Lab 3.0 Credit(s) 4.0 Period(s) 4.0 Load
Credit(s) Period(s)
Load
Subject Type: OccupationalLoad Formula: T - Lab Load |
MCCCD Official Course Competencies | |||
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1. Define e-Commerce. (I)
2. Identify common uses of e-Commerce. (I) 3. Describe common components in e-Commerce web sites. (II) 4. Identify and use development tools appropriate for developing an e-Commerce site. (III) 5. Summarize issues involved in designing a storefront. (IV, V, VI, VII, VIII, IX) 6. Summarize customer features related to storefronts. (V) 7. Design a storefront. (VI) 8. Critique options for site visibility. (VII) 9. Summarize the payment options available in e-Commerce. (VIII) 10. Identify current issues in e-Commerce. (IX) | |||
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements. | |||
MCCCD Official Course Outline | |||
I. e-Commerce
A. Definition B. Uses 1. Selling goods and services 2. Advertising 3. Web content development II. Components A. Business Name B. Theme/Corporate Identity C. Mission Statement D. Storefront E. Shopping Cart F. Customer Response Options III. Development A. Hardware Requirements B. Ownership C. Rental Space D. Internet Service Provider (ISP) E. Software Requirements IV. Storefront A. Components B. Design C. Identity Options D. Packaging Tools E. Services F. Access options G. Follow-up H. Customer Concerns I. Order Forms J. Guarantees K. Payment Options L. Feedback mechanisms M. Pricing V. Customer Features A. Newsletters B. Frequently Asked Questions (FAQ) with Answer Database C. Chatrooms D. Freebies 1. Software 2. Technical Links 3. e-cards E. Sales F. Samples G. Special Events H. Additional Information VI. Web Page/Site Development A. General Considerations 1. Define Content 2. Build and Test 3. Load Time 4. Text 5. Graphic 6. Maintenance 7. Update B. Page Template 1. Welcome Page 2. Menu Bar 3. Standardized Navigation Tools C. Content Pages D. Imaging E. Thumbnails F. Catalogs G. Feedback Forms H. Ordering VII. Visibility A. Domain B. Search Engines C. Meta Tags D. Off Web Advertising 1. Billboards 2. Print 3. Stationary 4. Brochures 5. Catalogues E. Catalogs VIII. Payment Options A. Credit Cards B. Demand Cards C. Electronic Cash D. Security Issues E. Customer Comfort Zones IX. Current Issues A. Personalized Service B. Responding to Feedback C. Netiquette D. Comfort Zone Shopping E. Portal vs. web site F. Security G. Hackers | |||
MCCCD Governing Board Approval Date: 3/25/2003 |