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Center for Curriculum and Transfer Articulation
Multipresentation Graphics Part I
Course: ART285AA

First Term: 2018 Fall
 Lec + Lab   1.0 Credit(s)   2.0 Period(s)   2.0 Load  
Subject Type: Occupational
Load Formula: T


Description: Computer-aided layout design for a company identity program.



MCCCD Official Course Competencies
1. Use diverse software and hardware to design a company identity program and produce comprehensive art, which will meet the company`s communication and marketing needs. (I)
2. Use both computer generated graphics and typography and traditional and pasteup techniques to develop a large comprehensive art for a graphic statement. (II)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.
 
MCCCD Official Course Outline
I. Developing a company identity program
   A. Using diverse software and hardware
   B. Identifying program graphics
      1. Company image
   A. Logos
   B. Letterhead, envelope, business card
   C. Business forms
      2. Vehicle identification
      3. Presentation graphics
      4. Packaging
      5. Manuals
      6. Newsletters
      7. Annual reports
      8. Advertising art
      9. Poster design
10. Other graphic statements
   C. Comprehensive art
   B. Using traditional layout and pasteup techniques
 
MCCCD Governing Board Approval Date: 6/27/1995

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.