MCCCD Program Description

International Studies for Business

Course: IBS201

First Term: 2018 Fall

Lec + Lab 3.0 Credit(s) 3.0 Period(s) 3.0 Load
Subject Type: Occupational
Load Formula: T Lab Load

Description: Provides an overview of the major issues faced by managers in international business. Focuses on cultural sensitivity issues and applying concepts to real-world business situations through case studies and experiential exercises.

MCCCD Official Course Competencies
1. Explain the reasons a firm should consider expanding into international business. (I) 2. Identify and explain the major factors involved in the international business environment.(I) 3. Examine strategies for international expansion. (I) 4. Identify and review the major components of a business plan for international expansion.(I) 5. Identify and explain a variety of cultural and social issues affecting the conduct of business. (II) 6. Participate in variety of simulated cultural settings and analyze these experiences in terms of recognizing barriers to communication and developing strategies for enhancing effective interaction.(II) 7. Summarize international management issues and identify criteria for selecting international managers. (III) 8. Explain the criteria used to select international markets.(IV) 9. Describe a variety of product and promotion strategies.(IV) 10. Summarize pricing and distribution strategies for international marketing.(IV) 11. Identify and explain major components of and issues associated with international finance and foreign exchange.(V) 12. Perform a variety of foreign exchange calculations.(V) 13. Interpret a variety of foreign exchange charts.(V) 14. Describe the levels of economic integration. (VI) 15. Identify and describe the impact of significant cooperative trade agreements.(VI) 16. Prepare a plan that involves economic integration for a selected firm.(VI) 17. Working within a team, select a real-world company and develop a comprehensive plan for international expansion.(I-VI) 18. Prepare written case study analyses of problems relating to the conduct of international business.(I-VI) 19. Describe the future of international business.(VII)
MCCCD Official Course Competencies must be coordinated with the content outline so that each major point in the outline serves one or more competencies. MCCCD faculty retains authority in determining the pedagogical approach, methodology, content sequencing, and assessment metrics for student work. Please see individual course syllabi for additional information, including specific course requirements.

MCCCD Official Course Outline
I. Overview of International Business A. Introduction 1. Trade Among Nations 2. Reasons for Engaging in International Business B. The International Business Environment 1. Economic 2. Social and Cultural 3. Regulatory, Legal, and Political 4. Competitive C. Strategies for International Expansion 1. Export/Import 2. Licensing 3. Joint Venture 4. Foreign Direct Investment D. Writing a Business Plan for International Expansion II. Cultural and Social Issues A. What is Culture B. Cultural Behaviors Affecting Business 1. Group Affiliation 2. Communication 3. Importance of Work 4. Other C. Negotiating With Other Cultures D. Developing Cultural Awareness(Through Simulation) 1. Common Barriers to Effective Communication 2. Developing Strategies for Effective Interaction III. International Management Issues A. Management of the Foreign Subsidiary 1. Expatriates 2. Foreign Nationals (Locals) B. Criteria for Selecting International Managers IV. Overview of international Marketing A. Selection of International Markets B. Product and Promotion Strategies 1. Straight Extension 2. Product Adaptation 3. Communication Adaptation 4. Dual Adaptation 5. Product Invention C. Pricing Strategies D. Distribution Strategies V. International Finance and Foreign Exchange A. Types of Financing 1. Short vs. Long-term 2. Debt vs. Equity 3. Parent Companies vs. Subsidiaries B. Foreign Exchange 1. Terminology 2. Reading Foreign Exchange Charts 3. Performing Foreign Exchange Calculations C. Synthesis Finance and Effect of Foreign Exchange VI. Economic Integration and Cooperative Agreements A. Levels of Economic Integration 1. Free Trade Area 2. Customs Union 3. Common Market 4. Total Economic Integration B. European Union 1. Objectives and Current Members 2. Major Issues C. North American Free Trade Agreement 1. Objectives and Current Members 2. Major Issues D. Other Significant Agreements VII. The Future of International Business

MCCCD Governing Board Approval Date: 4/23/1996

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.