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Center for Curriculum and Transfer Articulation
Applied Marketing and Social Networking
Course: MKT111

First Term: 2018 Fall
Lec + Lab   3 Credit(s)   4 Period(s)   4 Load  
Subject Type: Occupational
Load Formula: T Lab Load

Description: Examination of the strategic use of digital and social media marketing platforms and tools for global communication and networking, including analysis of various digital and social media platforms and tools for developing brands, creating professional networks and creating engaging content. Hands-on use of social media platforms and tools to conduct research, develop strategies for creating, integrating, and evaluating social media marketing campaigns, and development of metrics to measure effectiveness.

MCCCD Official Course Competencies
1. Evaluate social media tools and platforms. (I)
2. Create social media marketing content using digital marketing tools with focus on organizational brands, storytelling and target markets. (II)
3. Implement a social media marketing campaign including networking and communication plans. (III)
4. Examine ways to utilize social media to connect and communicate globally. (IV)
5. Track, collect, analyze, and utilize a diverse range of social media metrics and data. (IV)
6. Assess future trends in digital and social media marketing. (I)
MCCCD Official Course Outline
I. Social Media Tools and Platforms
   A. Current social media platforms
   B. Trending social media platforms
   C. Future social media platforms and trends
II. Social Media Marketing Content
   A. Digital Marketing Tools
   B. Blogs
   C. Podcasts / Webinars
   D. Whitepapers
   E. Wikis
   F. Videos
   G. Photos / Images
   H. Discussion Boards / Online Forums
   I. Social News
   J. Micro - microblogging, microvideos, etc.
   K. Mobile applications
III. Social Media Marketing Campaigns
   A. Brands
   B. Storytelling
   C. Target Markets
   D. Relationships
   E. Networking
   F. Building Trust
IV. Social Media Marketing Management
   A. Measuring and Data Analytics with Social Media
   B. Multiple social network platform management options
   C. Social network policies
   D. Social network security
   E. Social media marketing ethics
   F. Search Engine Optimization (SEO) and Return on Investment (ROI) measurements

MCCCD Governing Board Approval Date: December 9, 2014

All information published is subject to change without notice. Every effort has been made to ensure the accuracy of information presented, but based on the dynamic nature of the curricular process, course and program information is subject to change in order to reflect the most current information available.